Disainilahendus SberPay Makserakendus, autor Sber

Disainilahendus SberPay Makserakendus, mille autor on Sber, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Mobiiltehnoloogiate, rakenduste ja tarkvara disain.

HõbeMobiil· 2022

SberPay Makserakendus

disainer: Sber

Klient: Sber

Auhind Hõbeauhind A' Design Award kategoorias Mobiil

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #137184

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest SberPay Makserakendus

SberPay on makserakendus veebi- ja rakendusesisesteks ostudeks. Maksed sooritatakse SberBank Online rakenduse kaudu, mistõttu kaardiandmeid ei edastata kauplustele ega partneritele. Kaardi saldot saab näha enne iga makset. Toetatakse ühekordseid makseid, korduvmakseid ja tellimusi ning hilisemaks kasutamiseks saab siduda piiramatu arvu kaarte. Visuaalne keel on lihtne ning põhineb tüpograafial, nupul ja gradiendil. Eesmärk oli kaotada vajadus kaardiandmete sisestamiseks ning muuta makse kiireks ja turvaliseks.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

SberPay Makserakendus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. SberPay Makserakendus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. SberPay Makserakendus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Mõõtmed ja pakend: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Sildid: innovation, payments, pay, acquiring, internetacquiring
Tootmistehnoloogia: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Disainiülesanne: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Uurimistöö: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiratsioon: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Projekti kestus: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Tööprotsess: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patendid: Sberbank
Meeskonnaliikmed: Daria Prokuda
Shishki Collective