Disainilahendus 87MM Brand Story Raamatudisain, mille autor on Sunghoon Kim, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Trükise ja avaldatud meedia disain.

HõbeTrükis· 2022

87MM Brand Story Raamatudisain

disainer: Sunghoon Kim

Klient: 87mm

Auhind Hõbeauhind A' Design Award kategoorias Trükis

575,958

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #134927

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest 87MM Brand Story Raamatudisain

87MM on Korea esindav moebränd, mis loob igapäevakultuurit stiilitunde ja leidlikkuse kaudu. Alates 2011. aasta käivitamisest on see loodud, et rääkida viimase kümnendi lugu 87MM-armastajatele läbi teose Moment by Moment, We Say No Concept But Good Sense – bränd, millel on 10-aastane ajalugu. See aitab suhelda tihedamalt noore Korea publikuga, kes armastab 87MM-i ja on selle vastu entusiastlik, jutustades nii kahe asutaja kui ka 87MM-i brändi loo.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

87MM Brand Story Raamatudisain on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. 87MM Brand Story Raamatudisain peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. 87MM Brand Story Raamatudisain on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Mõõtmed ja pakend: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Sildid: 87MM, brand book, book, design, editorial, graphic, typography
Tootmistehnoloogia: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Disainiülesanne: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Uurimistöö: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspiratsioon: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Projekti kestus: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Tööprotsess: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Meeskonnaliikmed: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Piltide autorid: 87MM