Disainilahendus Fading Traditional Trades and Crafts Raamat, autor Jesvin Yeo

Disainilahendus Fading Traditional Trades and Crafts Raamat, mille autor on Jesvin Yeo, on kõrgelt hinnatud 2022 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Trükise ja avaldatud meedia disain.

KuldTrükis· 2022

Fading Traditional Trades and Crafts Raamat

disainer: Jesvin Yeo

Auhind Kuldauhind A' Design Award kategoorias Trükis

659,971

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #140455

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Fading Traditional Trades and Crafts Raamat

Raamat kasutab 3D-reljeeftrükki, et dokumenteerida ja esile tõsta traditsiooniliste Singapuri käsitööliste hoolikalt valmistatud tööde keerukaid detaile, alates paberist draakonipaatidest ja India ehetest kuni Peranakani helmestega kingadeni. Värvilised lehed sümboliseerivad traditsioonilise käsitöö tõusu ja langust, kuna tööstus alustab oma arenguperioodi (tuim) kuni kuldajani (kollane) ja hääbub järk-järgult (valge). Lugejatele on kinnitatud pastellkriit, et varjutada lehti ja avastada Singapuri vaimse kultuuripärandi kadunud kunsti, sest ainult meie, inimesed, saame seda kaitsta, toetada ja tagasi tuua.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Fading Traditional Trades and Crafts Raamat on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Fading Traditional Trades and Crafts Raamat peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Fading Traditional Trades and Crafts Raamat tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Mõõtmed ja pakend: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Sildid: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Tootmistehnoloogia: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Disainiülesanne: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Uurimistöö: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiratsioon: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Projekti kestus: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Tööprotsess: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patendid: Copyrights belong to Jesvin Yeo, 2021
Meeskonnaliikmed: Jesvin Yeo
Alvin Ng.
Piltide autorid: All images: Photographer Victor Gui, 2021 and 2022