Disainilahendus Zhu Xixi Kinkekarp, autor Jin Zhang

Disainilahendus Zhu Xixi Kinkekarp, mille autor on Jin Zhang, on kõrgelt hinnatud 2022 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2022

Zhu Xixi Kinkekarp

disainer: Jin Zhang

Klient: Wuhan Sanbu Brand Design

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Zhu Xixi Kinkekarp

2022 on Hiina kuukalendris tiigri aasta. Kõige otsesem viis on kasutada tiigrigraafikat. Disainer kasutab samasugust hääldust tiiger ja õnnistus hiina keeles ning kasutab viit tiigrit, et väljendada wu fu lin men (hiina idioom, mida tavaliselt kasutatakse uusaastatel). kasutage idioome ja graafikat, et moodustada uusaasta kahekordseid õnnistusi. Julged oranžid ja rohelised kontrastsed värvid muudavad kogu paketi stiilsemaks. Karpi saab kasutada dekoratiivmaalina ja samal ajal on seal inimeste suhtlemiseks värviline tiigripilt.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Zhu Xixi Kinkekarp on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Zhu Xixi Kinkekarp peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Zhu Xixi Kinkekarp on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Mõõtmed ja pakend: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Sildid: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Tootmistehnoloogia: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Disainiülesanne: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Uurimistöö: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Inspiratsioon: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Projekti kestus: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Tööprotsess: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Meeskonnaliikmed: Designer ：Jin Zhang