Disainilahendus Plant Selected Joogipakend, autor Blackandgold Shanghai

Disainilahendus Plant Selected Joogipakend, mille autor on Blackandgold Shanghai, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2022

Plant Selected Joogipakend

disainer: Blackandgold Shanghai

Klient: Yili Group

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Plant Selected Joogipakend

Book Text: Plant Selected on pakendidisain taimsete jookide sarjale. Pakend on matt-kilega kaetud PET-pudel mõõtmetega 60 mm laiust, 60 mm sügavust ja 177 mm kõrgust. Rohelist värvi kasutatakse sojajoogi ja sinist kaerajoogi puhul. Toote nimi on kirjutatud suures graffiti-stiilis inglisekeelses fondis, kus tähtedesse on põimitud kuldsed sojaoad ja kaerad. Täielikult värviline taust moodustab riiulil tugeva värviploki. Toote eelised on paigutatud alaossa, et tarbijaid teavitada.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Plant Selected Joogipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Plant Selected Joogipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Plant Selected Joogipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Mõõtmed ja pakend: Width 60 mm x Depth 60 mm x Height 177 mm
Sildid: Packaging, plant-based Beverage, plant milk, China
Tootmistehnoloogia: PET bottle covered with Matte film
Disainiülesanne: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Uurimistöö: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspiratsioon: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Projekti kestus: The project started in September, 2020 and the product is launched in March, 2021
Tööprotsess: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patendid: All photos and video credits to blackandgold Shanghai, 2022.
Meeskonnaliikmed: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN