Disainilahendus Xi Jiu Hanmi Alkoholi pakend, autor Heng Luo

Disainilahendus Xi Jiu Hanmi Alkoholi pakend, mille autor on Heng Luo, on kõrgelt hinnatud 2022 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2022

Xi Jiu Hanmi Alkoholi pakend

disainer: Heng Luo

Klient: Laboratory and Hopeful

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #133901

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Xi Jiu Hanmi Alkoholi pakend

Xi Jiu Hanmi on Hiina viina pakendidisain. Pudelil on tavapärase ümmarguse pudeli asemel kaheksanurkne struktuur. Korgi kuju on inspireeritud Hani dünastia paleetornist ning pudeli keha viitab Shuang Mao jadeehtele. Pudeli õlaosal on illustratsioonid neljast pühast loomast: taevasinine draakon, valge tiiger, punane lind ja must kilpkonn. Pudel on valmistatud kõrgekvaliteedilisest matiks pihustatud klaasist. Karp on reljeefse mustriga ning kuumfooliumtrükiga mustas, kuldses ja tumepunases toonis. Disain peegeldab Hani dünastia õukonnakultuuri.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Xi Jiu Hanmi Alkoholi pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Xi Jiu Hanmi Alkoholi pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Xi Jiu Hanmi Alkoholi pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Mõõtmed ja pakend: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Sildid: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Tootmistehnoloogia: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Disainiülesanne: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Uurimistöö: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiratsioon: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Projekti kestus: The project started in September 2020 in Jingdezhen and finished.
Tööprotsess: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Meeskonnaliikmed: Luo Heng