Disainilahendus After a Bird Fell Down Pildiraamat, autor Shu Wei Chang

Disainilahendus After a Bird Fell Down Pildiraamat, mille autor on Shu Wei Chang, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Trükise ja avaldatud meedia disain.

PronksTrükis· 2022

After a Bird Fell Down Pildiraamat

disainer: Shu Wei Chang

Klient: Shu-Wei Chang

Auhind Pronksauhind A' Design Award kategoorias Trükis

17,321

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #130690

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest After a Bird Fell Down Pildiraamat

Pärast Linnu Kukkumist on pildiraamat, mis ühendab auguga raamatu ja väljasirutuva raamatu struktuuri. Raamatu mõõtmed on 105 x 150 millimeetrit ja paksus umbes 27 millimeetrit, mis on lähedane väikese linnu suurusele. Lehekülgi keerates auk suureneb ja idu tõuseb kõrgemale, samal ajal kui raamat ise muutub õhemaks. Kaas on valge, liivakarva tekstuuriga ning sisaldab läbipaistvat kleebist, millele on trükitud roheline sulg süvendatud pinnale. Disain näitab, et mööduv aeg toob kaasa nii kadu kui ka uut kasvu.

Tunnustus

Auhinnast Pronksauhind A' Design Award

After a Bird Fell Down Pildiraamat on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. After a Bird Fell Down Pildiraamat peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. After a Bird Fell Down Pildiraamat rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Mõõtmed ja pakend: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Sildid: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Tootmistehnoloogia: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Disainiülesanne: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiratsioon: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.