Disainilahendus Kerloso Wine Veinipakend, autor Langcer Lee

Disainilahendus Kerloso Wine Veinipakend, mille autor on Langcer Lee, on kõrgelt hinnatud 2022 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2022

Kerloso Wine Veinipakend

disainer: Langcer Lee

Klient: Litete Brand Design

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Kerloso Wine Veinipakend

Kerloso Wine on Tšiili punase veini pakendidisain. Etikett kujutab vaadet, mida meremehed nägid Lihavõttesaarele esmakordselt maabudes, sealhulgas kivikujusid, vulkaani, lilli, hirve ja linde. Pudel on mähitud naturaalsesse riisipaberi imitatsiooni, seotud õlgnööriga ja kaunistatud tükikese loodusliku sinikiviga – sama materjaliga, millest on tehtud moai kujud. Paberi ülaosa on põletatud ehtsa leegiga, mistõttu iga jälg on ainulaadne. Erinevad värvid tähistavad erinevaid viinamarjasorte. Mähitud pudel on umbes 35 sentimeetrit kõrge.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Kerloso Wine Veinipakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Kerloso Wine Veinipakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Kerloso Wine Veinipakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
Mõõtmed ja pakend: The height of the bottle after wrapping paper is about 35cm
Sildid: Wine,packaging,Moai,Origina,paper
Tootmistehnoloogia: The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
Disainiülesanne: The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
Uurimistöö: The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
Inspiratsioon: Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
Projekti kestus: The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
Tööprotsess: The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
Patendid: Copyrights belong to Langcer Lee, 2021.
Meeskonnaliikmed: Client:Warriors Wine
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Piltide autorid: Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.