Disainilahendus Butterfly Acrobat Veinipudeli etikett, mille autor on Ximena Ureta, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.
HõbePakend· 2022
Butterfly Acrobat Veinipudeli etikett
disainer: Ximena Ureta
Klient: CCL Label
Auhind Hõbeauhind A' Design Award kategoorias Pakend
Kinnitatud auhinna võitja
Kinnita auhinna staatus disainile #129605Disain
Teosest Butterfly Acrobat Veinipudeli etikett
Butterfly Acrobat on ümbritsev etikett Tšiili veini pudelile. Kujundus kujutab naist, kes lendab tsirkuseetenduse ajal, ümbritsetuna liblikatest. Graafika ühendab tsirkusekujundid maitseomaduste kirjelduses nimetatud lillede ja viljadega. Etikett mõõtmetega 14 korda 11 sentimeetrit on trükitud isekleepuvale paberile pärlmutterhõbedase tekstuuriga. Trükkimine toimub kuues värvitoonis digitaaltehnoloogiaga ning viimistlused hõlmavad kuldfooliumi, mehaanilist reljeefi ja keskläikelist lakki. Paberil on vastutustundliku metsamajanduse sertifikaat.
Tunnustus
Auhinnast Hõbeauhind A' Design Award
Butterfly Acrobat Veinipudeli etikett on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Butterfly Acrobat Veinipudeli etikett peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Butterfly Acrobat Veinipudeli etikett on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Disaini taustal
Pressimaterjalid
Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.
- Unikaalsed omadused
- The tale of Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music and using their delicate silk threads as they fly among the audience. Ladies and gentlemen, we would like to present. The most delicate and amazing act in the whole world.
- Mõõtmed ja pakend
- Butterfly Acrobat is a wraparound label. The label information and the back label are located on the same plane. Printed on self - adhesive paper, with a pearly silver textured appearance. It is FSC - certified, accrediting the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 14x11 cm.
Conicity of 2 mm per side.
Wax capsule - Sildid
- Etiqueta de vino, packaging, design, wine labels, Circo, Ximena Ureta, Vino chileno, Chilean Wine, Chilean Designer, Acrobata de las mariposas, Butterfly Acobat, Woman nature.
- Tootmistehnoloogia
- Printed on Frozen Orion Diamond paper (90 grs/m2), in exacromy (6 colors), using digital technology on an HP Indigo 6600 machine and its application of terminations on a Digimon. Folia Oro Kurz 425. Mechanical relief. Mechanical Doming Gold. Medium-gloss varnish. Die.
- Disainiülesanne
- The challenge was to create a large format label, whose design would display great personality, which, in turn, could develop a unique concept and manage to contain a great technical challenge both in printing and in its terminations. Incorporating circus graphics, flowers and fruits in the tasting notes, all visually joining the world of butterflies. "Bright ruby red, it tempts the nose with aromas of red forest fruits, exhales delicate scents of cherries and raspberries, combined with the smells of earth and brambles."
- Uurimistöö
- The artist has investigated the history of the circus and, specifically, of Cirque du Soleil, one of the world's best - known entertainment companies which filed for bankruptcy because of the impact of the pandemic. Its most emblematic acts were reviewed, as an inspiration to find the right graphic language. Butterflies, their shapes, the symmetry of their wings have also been studied, further influencing the design of this label. The balance of the circus and the symmetry of the butterflies. Impossible not to cite Gioconda Belli's book "The Butterfly Workshop" Editor: Barbara Fiore.
- Inspiratsioon
- Butterfly Acrobat is an act of freedom and hope, a poetic response to the pandemic. It is a tribute to circus artists around the world, to jugglers, magicians, fire eaters, acrobats, trapeze artists, equilibrists, clowns, comedians, and musicians who have dedicated their lives to the art of entertainment. It is also part of a trilogy of packagings were the graphic stories are a metaphor showing women who are architects of extraordinary acts and where feminine nature is sensitive and powerful.
- Projekti kestus
- This project began in July 2020 in Santiago, Chile and culminated in June 2021
- Tööprotsess
- This packaging is a gift of CCL Label Chile, a printing press specializing in wine labels for all Chilean vineyards, as a graphic sample of excellence in digital technological execution, in exacromy (6 colors) and the application of terminations.
- Meeskonnaliikmed
- Art direction and design: Ximena Ureta
Second graphic design: Dante Curin
Producer: Juan Rojas - Piltide autorid
- Image 1,2,3,4,5: Estudio Navarro
Butterfly Illustration: Shutterstock
Character Illustration: Alejandra Acosta
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