Disainilahendus The Treasure of Zbojniks Pudeli etikett, autor Sasha Sharavarau

Disainilahendus The Treasure of Zbojniks Pudeli etikett, mille autor on Sasha Sharavarau, on kõrgelt hinnatud 2022 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2022

The Treasure of Zbojniks Pudeli etikett

disainer: Sasha Sharavarau

Klient: St. Nicolaus (client company); Zbojnicka (brand)

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest The Treasure of Zbojniks Pudeli etikett

Zbojnikute aare on etiketikujundus Zbojnicka puuviljadestillaatidele. Zbojnicka tähendab slovaki keeles zbojnikule kuuluvat. Zbojnikud olid röövlid, kes osalesid pärisorjusevastastes ülestõusudes, ning rahvas uskus, et nad peitsid oma aardeid Slovakkia mägedesse. Etikett esitleb destillaate kui zbojnikute aaret. Kujunduse ülaosas on kujutatud Velky Rozsuteci mäge ning kujundust raamivad slovaki ornamendid eri piirkondadest. Gravüürilaadsed illustratsioonid on trükitud kahes värvis pehme tekstuuriga matile kreemikale paberile. Tootenimi on kantud etiketile kuldse reljeeftrükiga.

Tunnustus

Auhinnast Kuldauhind A' Design Award

The Treasure of Zbojniks Pudeli etikett on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. The Treasure of Zbojniks Pudeli etikett peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. The Treasure of Zbojniks Pudeli etikett tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Mõõtmed ja pakend: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Sildid: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Tootmistehnoloogia: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Disainiülesanne: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspiratsioon: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Projekti kestus: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Tööprotsess: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Meeskonnaliikmed: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Piltide autorid: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)