Disainilahendus Xiaoxiancao Teekott, autor Jin Zhang

Disainilahendus Xiaoxiancao Teekott, mille autor on Jin Zhang, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2022

Xiaoxiancao Teekott

disainer: Jin Zhang

Klient: Xiao xian cao

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Xiaoxiancao Teekott

Teepakkide päritolu uurimise kaudu tegi disainer kindlaks Tangi dünastia aegse loo ja võttis peamiseks visuaalseks väljenduseks suud katvate varrukatega teejoomise, et rohkematele inimestele teed huvitavamal moel teada anda ja armastada. Tagaküljel on kergesti mõistetav "tee" kasutatakse kategooria edastamiseks ja kvaliteeditunde tõstmiseks. Väikeses teekotis on kasutatud alumiiniumfooliumkotti iseseisva väikepakendiga, mida on tarbijatel mugav kaasas kanda ja juua.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Xiaoxiancao Teekott on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Xiaoxiancao Teekott peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Xiaoxiancao Teekott rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Mõõtmed ja pakend: Box size285mm*100mm*35mmPackage content3g*10
Sildid: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Tootmistehnoloogia: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Disainiülesanne: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Uurimistöö: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspiratsioon: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Projekti kestus: It will be designed in August 2020 and put on the market in September 2020
Tööprotsess: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Meeskonnaliikmed: Designer:Jin Zhang