Disainilahendus Sienna Monroe Kosmeetikapakend, autor Ricci Williams

Disainilahendus Sienna Monroe Kosmeetikapakend, mille autor on Ricci Williams, on kõrgelt hinnatud 2021 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2021

Sienna Monroe Kosmeetikapakend

disainer: Ricci Williams

Klient: Summerhouse Collective

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Sienna Monroe Kosmeetikapakend

Sienna Monroe on taimse päritoluga ja loomkatsevaba kosmeetikasarja brändiidentiteet ja pakend. Kinkekarp toimib ühtlasi veebitellimuste saatekarbina, mis vähendab jäätmeteket. Karp on valmistatud kaetud pinnata taaskasutatud komposteeritavast papist, mis on trükitud taimsete tintidega. Pudelid on valmistatud klaasist, materjalist, mida saab korduvalt ringlusse võtta, ning etikettidel on kasutatud tarbimisjärgsest jäätmepaberist valmistatud paberit. Looduslik trükimuster pehmendab julget tüpograafiat. Pakend on mõeldud alles hoidmiseks ja taaskasutamiseks pärast toote otsa saamist.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Sienna Monroe Kosmeetikapakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Sienna Monroe Kosmeetikapakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Sienna Monroe Kosmeetikapakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Mõõtmed ja pakend: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Sildid: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Tootmistehnoloogia: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Disainiülesanne: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Uurimistöö: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspiratsioon: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Projekti kestus: The project was completed in Los Angeles during the summer of 2020.
Tööprotsess: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.