Disainilahendus Solemici Packaging Lihatoodete pakend, autor Dmitry Kultygin

Disainilahendus Solemici Packaging Lihatoodete pakend, mille autor on Dmitry Kultygin, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2021

Solemici Packaging Lihatoodete pakend

disainer: Dmitry Kultygin

Klient: Dmitry Kultygin

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Solemici Packaging Lihatoodete pakend

Solemici on pakendidisain Itaalia lihadelikatessidele nagu salaami ja prosciutto. Disain võrdleb toote maitset renessansiajastu kunstiteostega. Peamine pakend on marmormustriga trükitud plasttaldrik. Pabersilt on toodetud ofsettrükis ja kuldfooliumtempliga, mis rõhutab toote premium-iseloomu. Taldriku kõrgus on 225 mm ja laius 123 mm. Erksad värvid ja kontrastsed detailid aitavad tootel poeriiulil silma paista. Disain peegeldab ka austust traditsiooniliste tootmismeetodite vastu.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Solemici Packaging Lihatoodete pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Solemici Packaging Lihatoodete pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Solemici Packaging Lihatoodete pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Mõõtmed ja pakend: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Sildid: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Tootmistehnoloogia: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Disainiülesanne: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Uurimistöö: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiratsioon: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Projekti kestus: The project started in December 2020 in Moscow
Tööprotsess: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Meeskonnaliikmed: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin