Disainilahendus Family Series Baijiu pakend, autor Mason Wang

Disainilahendus Family Series Baijiu pakend, mille autor on Mason Wang, on kõrgelt hinnatud 2021 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2021

Family Series Baijiu pakend

disainer: Mason Wang

Klient: Gui Brewery Co., Ltd.

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Family Series Baijiu pakend

Book Text: Family Series on pakendidisain maotai maitsega Baijiu jaoks, loodud Hiina traditsioonilise kultuuri nelja tähtsa elusündmuse tähistamiseks: abielu, sünd, sünnipäev ja edutamine. Iga pakend kasutab punast ja kuldset värvi, mis on seotud tähistamise ja üllusega. Mustrite hulka kuuluvad luan ja feng abielu jaoks, kylin laste jaoks, karpkala ja kuldne draakon karjääri edutamise jaoks ning mänd ja valge kraana pikaealisuse jaoks. Pudeli dekoratiivsed osad on valmistatud survevalatud tsingisulamist reljeefefektiga ja kullatud viimistlusega. Kaheosaline kork saab avamisel kahjustada, mis aitab vältida võltsimist.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Family Series Baijiu pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Family Series Baijiu pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Family Series Baijiu pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
Mõõtmed ja pakend: Width 105mm x Depth 105mm x Height 260mm
Sildid: Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
Tootmistehnoloogia: 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery.
Disainiülesanne: The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Uurimistöö: When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
Inspiratsioon: The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
Projekti kestus: This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
Tööprotsess: Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
Meeskonnaliikmed: Wuhan Pufan Advertising Co., Ltd