Disainilahendus A is van Os Raamat, autor Autobahn

Disainilahendus A is van Os Raamat, mille autor on Autobahn, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Trükise ja avaldatud meedia disain.

HõbeTrükis· 2021

A is van Os Raamat

disainer: Autobahn

Klient: Autobahn

Auhind Hõbeauhind A' Design Award kategoorias Trükis

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Värvid

Disain

Teosest A is van Os Raamat

A is van Os on raamat ladina tähestiku ajaloost. Raamat näitab iga tähe arengut läbi nelja ajaloolise perioodi. Muutused on joonistatud selgete joonte ja erksate värvidega, nii et iga muundumist on lihtne jälgida. Kõik algsed tähekujud raiuti käsitsi kivisse ja pildistati, viitena esimestele kaljusse raiutud tähtedele. Kõval kaanel on kivikujutis, mis on viimistletud killustikukattega, muutes pinna kombitavaks. Raamat on mõõtmetega 240 korda 240 millimeetrit.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

A is van Os Raamat on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. A is van Os Raamat peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. A is van Os Raamat on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: A is van Os shows the development of each letter in four time periods in history. The changes are visualised in bright colours so they are easy to follow. Since the first letters were cut in stone, Autobahn hand carved all original letterforms in stone as a visual reference. The stone on the cover of the book is finished with a gravel coating so it becomes tactile. Besides the book Autobahn designed 3 typefaces which are free for download and can be used to send secret messages to friends in earlier forms of the alphabet.
Mõõtmed ja pakend: Width 240 mm x Depth 240 mm Height 10 mm
Sildid: Autobahn, Typography, Design, Graphic, Alphabet, Writing, Dutch, History, Book, Children
Tootmistehnoloogia: Print: PMS 805, Reflex Blue
Paper: Arctic Volume 115gr
Hard cover: Cardboard wrapped in Wibalin Soft 300gr
Varnish: Spot-UV gravel coating on cover
Stones: Hand-cut and photographed
Disainiülesanne: To show this transition of the alphabet, Autobahn visualised the transformation for each letter with clear lines and color differences. Through this method, readers can easily follow the transformations, see how the letter developed and still see where it originated from. This aspect makes the book unique in its sort.
Uurimistöö: Our alphabet has changed considerably over time. In short, it began 4,000 years ago with images carved into rock in the Sinai desert. This script (called Proto-Sinaitic) was adopted and modified by the neighboring Phoenicians (around 1500 BC). The Phoenicians were seafaring folk and granted the alphabet to the Greeks (around 800 BC); which made trading far easier. The Greeks slightly adapted the letter forms before handing them on to the Romans, who completed the alphabet. And it's this alphabet that we, in the Western world, still use today.
Inspiratsioon: The initiative originated from the work ethos of Autobahn: text is image. Designer Rob Stolte was fascinated by the way his son was learning to write and would get him to copy the alphabet. A four year old's spatial insight is far from developed. They tend to write in different sizes, mirrored and upside down. It was during this process that Stolte recognised a number of alphabetical primordial forms. From there, he decided to design a series of objects explaining the history of our alphabet.
Projekti kestus: The project started in 2016 and was published in 2018 in Dutch. It was exhibited at the 65th Type Directors Club New York in 12 countries, received a Golden European Design Award and was nominated for a D&AD award and a Dutch Creativity award. The book is translated into French in 2020 and in English in 2021 (Q4).
Tööprotsess: Text and image are insightful, worth knowing and in an appealing, hyper-hip style for kids; bright blue and almost fluorescent orange-red.
Design, drawings and text are coherent and consistent, this entire book exudes the basic principle of the often awarded Autobahn: text is image. A wonderful book for all children and others who love letters, history and design.
Meeskonnaliikmed: Concept, design text and illustrations: Autobahn
Text: Bette Westera
Research and advice: Ben Haring
Advice and production: Drukkerij Wilco
Redaction, publishing and distribution: Uitgeverij Gottmer
Animation: Jochem Koopman
Documentary: Niels Mud
Product photography: Justina Nekrašaitė / De Monsterkamer