Disainilahendus Tanaka 1789 X Chartier Sake Blend 001 Sakepudeli pakend, autor Laurent Hainaut

Disainilahendus Tanaka 1789 X Chartier Sake Blend 001 Sakepudeli pakend, mille autor on Laurent Hainaut, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2021

Tanaka 1789 X Chartier Sake Blend 001 Sakepudeli pakend

disainer: Laurent Hainaut

Klient: Tanaka 1789 X Chartier

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Tanaka 1789 X Chartier Sake Blend 001 Sakepudeli pakend

Tanaka 1789 X Chartier Sake Blend 001 on pakend saketikupuljongide seeriale. Etiketil on mustal taustal must ruudustikmuster, mis on inspireeritud Tanaka pruulikoja seintest – näide Edo perioodi Kura-arhitektuurist. Ruudustik on trükitud lakina ümber pudeli ja seatud kuusnurkade seeriaks, mis on aromaatilise teaduse sümbol. Kasutatud on musta ja valget, sest mõlemat kaubamärki iseloomustavad need värvid, ja mustad pudelid on reserveeritud premium-sakele. Kaks nime on ühendatud ristikujulisse mustrisse ühise tähe A kaudu.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Tanaka 1789 X Chartier Sake Blend 001 Sakepudeli pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Tanaka 1789 X Chartier Sake Blend 001 Sakepudeli pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Tanaka 1789 X Chartier Sake Blend 001 Sakepudeli pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Tootmistehnoloogia: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Inspiratsioon: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Meeskonnaliikmed: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

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