Disainilahendus Kum-Kum Vesipakend, autor Backbone Branding

Disainilahendus Kum-Kum Vesipakend, mille autor on Backbone Branding, on kõrgelt hinnatud 2021 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2021

Kum-Kum Vesipakend

disainer: Backbone Branding

Klient: Backbone Branding

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Kum-Kum Vesipakend

Pudeli neljal küljel on sümmeetrilised tilgad, millest kaks on suunatud üles ja kaks allapoole, mis kujundavad selle dünaamilises aluses vee kuju. Sildi ja logo osas on Backbone Branding loonud kombinatsiooni etiketist ja täidetud pudelist, mis näitab vee läbipaistvust ja plastilisust selle dünaamikas. Tagasildi sinine toon sulandub pudeliga harmooniliselt ja tänu valguse murdumisele läbi vedeliku teeb pudeli nähtavaks ning läbipaistval sildil on tänu sinisele toonile nähtav ka brändi valge logo. tagumine silt.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Kum-Kum Vesipakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Kum-Kum Vesipakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Kum-Kum Vesipakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Mõõtmed ja pakend: Width 65mm x Depth 55mm x Height 320mm
Sildid: water, transparency, minimalism, structure, packaging, design, dynamics
Tootmistehnoloogia: PET bottle
Transparent label
Disainiülesanne: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Uurimistöö: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiratsioon: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Projekti kestus: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Tööprotsess: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Meeskonnaliikmed: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Piltide autorid: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion