Disainilahendus Rosa Roxburghii Tee pakend, autor Guangzhou Cheung Ying Design Co., Ltd.

Disainilahendus Rosa Roxburghii Tee pakend, mille autor on Guangzhou Cheung Ying Design Co., Ltd., on kõrgelt hinnatud 2021 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2021

Rosa Roxburghii Tee pakend

disainer: Guangzhou Cheung Ying Design Co., Ltd.

Klient: Guangzhou Cheung Ying Design Co., Ltd.

Auhind Kuldauhind A' Design Award kategoorias Pakend

28,750

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #111732

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Rosa Roxburghii Tee pakend

Rosa Roxburghii on konserveeritud teejoogi pakendidisain. Anumaks on alumiiniumpurk, mille pikkus on 65 mm, laius 65 mm ja kõrgus 95 mm ning maht 245 ml. Graafikas on kasutatud hiina stiilis illustratsiooni rosa roxburghii teeaiast, mis peegeldab hoolt alates istutamisest kuni materjalide valikuni. Kujundust vormivad traditsioonilised hiina elemendid ja õnnetoov punane teemavärv. Pakend loodi selleks, et anda tootele selge identiteet ning väljendada tervist, looduslikkust, elujõudu ja pärandit.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Rosa Roxburghii Tee pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Rosa Roxburghii Tee pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Rosa Roxburghii Tee pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Mõõtmed ja pakend: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Sildid: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Tootmistehnoloogia: The design material is made of aluminum can.
Disainiülesanne: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Uurimistöö: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Inspiratsioon: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Projekti kestus: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Tööprotsess: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Meeskonnaliikmed: Creative Director: Zhiji Dong
Designer: Lu Gu