Disainilahendus Haci Bekir Halva Pakend, autor Polin Kuyumciyan

Disainilahendus Haci Bekir Halva Pakend, mille autor on Polin Kuyumciyan, on kõrgelt hinnatud 2021 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2021

Haci Bekir Halva Pakend

disainer: Polin Kuyumciyan

Klient: Haci Bekir

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #109346

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Haci Bekir Halva Pakend

Haci Bekir on üks maailma vanimaid kaubamärke ja sellel on tohutu pärand. Kuigi kaubamärgi nimi seostub automaatselt kvaliteedi ja tootega rahuloluga, on nii vanal kaubamärgil raske uut põlvkonda köita. Seoses halva populaarsuse kasvuga Türgi toidutrendis soovis bränd sellest kasu saada ja uuendada oma halvaapakendeid. Uute disainilahenduste lihtsad, kuid pilkupüüdvad mustrid ja värvid võimaldavad Haci Bekiril laiendada oma haaret ja kaubamärgi tuntust. Disainimustrid ja värvid on mõlemad inspireeritud kolmest halvaa koostisosast ja tekstuurist.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Haci Bekir Halva Pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Haci Bekir Halva Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Haci Bekir Halva Pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Mõõtmed ja pakend: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Sildid: packaging, box, design, patterns, food
Tootmistehnoloogia: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Disainiülesanne: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Uurimistöö: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiratsioon: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Projekti kestus: The project started in December 2019 and finished in February 2020, in Istanbul.
Tööprotsess: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Piltide autorid: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.