Disainilahendus Yuyuan Road Baijiu Alkohoolne jook pakend, autor Wen Liu and Xuedan Diao

Disainilahendus Yuyuan Road Baijiu Alkohoolne jook pakend, mille autor on Wen Liu and Xuedan Diao, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2020

Yuyuan Road Baijiu Alkohoolne jook pakend

disainer: Wen Liu and Xuedan Diao

Klient: Zhiyu Department (Shanghai) co. Ltd

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Kinnita auhinna staatus disainile #102183

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Yuyuan Road Baijiu Alkohoolne jook pakend

Yuyuan Roadi Baijiu on Hiina alkohoolse joogi pakendidisain, mida toodetakse Maotai linnas Guizhou provintsis. Disain on inspireeritud Yuyuan Roadist, ajaloolisest tänavast Shanghais, ning selle tänava peahoonest. Logol on kujutatud elementi Paramountist, mis on Shanghai maamärk ja kultuuriline sümbol. Välimine karp on valmistatud taaskasutatud plastikust, pudel on keraamiline kuldse pihustusvärviga ning kork on plastikust. Karbi mõõtmed on 100 x 100 x 290 millimeetrit. Pakendi eesmärk on edastada tarbijatele Shanghai kultuuri.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Yuyuan Road Baijiu Alkohoolne jook pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Yuyuan Road Baijiu Alkohoolne jook pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Yuyuan Road Baijiu Alkohoolne jook pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Mõõtmed ja pakend: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Sildid: Shanghai, Yuyuan Road, History, Street, Building
Tootmistehnoloogia: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Disainiülesanne: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Uurimistöö: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiratsioon: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Projekti kestus: The project started in November 2018 and finished in September 2019 in Shenzhen.
Tööprotsess: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Meeskonnaliikmed: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Piltide autorid: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019