Disainilahendus SberBank Online Mobiilipangandusrakendus, autor SberBank Online Design Team

Disainilahendus SberBank Online Mobiilipangandusrakendus, mille autor on SberBank Online Design Team, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Mobiiltehnoloogiate, rakenduste ja tarkvara disain.

HõbeMobiil· 2021

SberBank Online Mobiilipangandusrakendus

disainer: SberBank Online Design Team

Klient: Sberbank

Auhind Hõbeauhind A' Design Award kategoorias Mobiil

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Värvid

Disain

Teosest SberBank Online Mobiilipangandusrakendus

SberBank Online on mobiilipangandusrakendus, mis on välja töötatud suure Venemaa panga jaoks. Peaaegu kõik panga pangandustooted on rakenduse kaudu veebis kättesaadavad. Traditsioonilised pangateenused on ühendatud elustiilifunktsioonidega, nagu vestlused, lood ja kataloog. Rahaülekannetele saab lisada värvilisi postkaarte ja kleepse, et muuta need isikupärasemaks. Kui tehing võtab kaua aega, kuvatakse tühja laadimislehe asemel animeeritud ekraan. Põhi- ja tervitusekraanid on isikupärastatud asukoha ja kellaaja järgi.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

SberBank Online Mobiilipangandusrakendus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. SberBank Online Mobiilipangandusrakendus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. SberBank Online Mobiilipangandusrakendus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Mõõtmed ja pakend: Above iOS 10.0 / Above Android 10.0
Sildid: Digital Banking, Personalization, Emotional Design, app.
Tootmistehnoloogia: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Disainiülesanne: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Uurimistöö: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiratsioon: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Projekti kestus: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Tööprotsess: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.