Disainilahendus Jianlibao Wepop Joogipakend, autor Tiger Pan

Disainilahendus Jianlibao Wepop Joogipakend, mille autor on Tiger Pan, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2020

Jianlibao Wepop Joogipakend

disainer: Tiger Pan

Klient: Jianlibao

Auhind Hõbeauhind A' Design Award kategoorias Pakend

36,608

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #101162

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Jianlibao Wepop Joogipakend

Wepop on pakend, mis on loodud suhkruvaba puuviljamaitselise mulliveega jaoks. PET-pudelil on lihtne vorm, mis muutub ülespoole kitsenevaks. Siiditrüki matt kile annab pinnale kindla haardetunde ja pehme puutetunde. Kirjatüüp kasutab pikslitefekti ning iga täht on jagatud eraldi joonteks, mis toimivad ehitusplokkidena. Puuviljad on kujutatud popkunsti stiilis, kus kõrge küllastusega kontrastsed värvid tähistavad nelja maitset. Pakendi eesmärk on tutvustada noortele tarbijatele tervislikku jooki.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Jianlibao Wepop Joogipakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Jianlibao Wepop Joogipakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Jianlibao Wepop Joogipakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Mõõtmed ja pakend: Diameter 67.5mm
Height 213mm
Sildid: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Tootmistehnoloogia: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Disainiülesanne: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Uurimistöö: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspiratsioon: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Projekti kestus: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Tööprotsess: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Meeskonnaliikmed: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie