Disainilahendus Happiness Kuukookide Pakend, autor Chao Xu

Disainilahendus Happiness Kuukookide Pakend, mille autor on Chao Xu, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2020

Happiness Kuukookide Pakend

disainer: Chao Xu

Klient: La Maison Bakery

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Happiness Kuukookide Pakend

Happiness mooncake pack on kinkepakkide komplekt, mis koosneb viiest erineva struktuuri ja graafikaga karbist. Kujundusmeeskond Inbetween Creative kujutas hiina illustratsiooni abil pilti sellest, kuidas kohalikud inimesed tähistavad Kesk-sügise festivali. Illustratsioon näitab kohalikke hooneid ja sügise keskel toimuvaid tegevusi, näiteks võidusõidul draakoni paati, trummide peksmist. See kinkepaki kujundus ei toimi mitte ainult toidukonteinerina, vaid ka suveniirina, mis edendab Shieni linna kultuuri.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Happiness Kuukookide Pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Happiness Kuukookide Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Happiness Kuukookide Pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Mõõtmed ja pakend: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Sildid: package design, logo, handrawing, typography
Tootmistehnoloogia: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Disainiülesanne: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Uurimistöö: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspiratsioon: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Projekti kestus: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Tööprotsess: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patendid: Trademark(2019) La Maison Bakery
Meeskonnaliikmed: Creative Director: Chao Xu
Illustration: Danlin Zhang
Piltide autorid: Collaterals and graphic design items: Chao Xu
Photography: Inlight