Qwerty Elemental Bolsos de Patrizia Donà

El diseño Qwerty Elemental Bolsos de Patrizia Donà es un ganador altamente estimado del prestigioso 2020 A' Design Award de Platino en la categoría de competición Diseño de Accesorios.

PlatinoAccesorio· 2020

Qwerty Elemental Bolsos

de Patrizia Donà

Cliente: Donà

Ganador del A' Design Award de Platino en la Categoría Accesorio

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Colores

El Diseño

Acerca de Qwerty Elemental Bolsos

Al igual que la evolución del diseño de las máquinas de escribir muestra la transformación de una forma visual muy compleja a una forma geométrica simple y de líneas limpias, Qwerty-elemental es la encarnación de la fuerza, la simetría y la simplicidad. Las piezas constructivas de acero realizadas por diversos artesanos son un rasgo visual distintivo del producto, lo que le da al bolso un aspecto arquitectónico. La peculiaridad esencial del bolso son dos llaves de máquina de escribir que son fabricadas y ensambladas por la propia diseñadora.

El Reconocimiento

Acerca del A' Design Award de Platino

Qwerty Elemental Bolsos ha ganado el A' Design Award de Platino, un reconocimiento sumamente prestigioso concedido a diseños verdaderamente excepcionales, elegantes y magníficos. Los ganadores de Platino son maravillas de la creación, testimonios de los límites de la creatividad intelectual, y demuestran el profesionalismo y el genio inigualables de sus diseñadores. Se espera que estos diseños sean las obras más renombradas, que definen la estética de una época, contribuyen al bienestar de la sociedad y amplían las fronteras del arte, la ciencia, el diseño y la tecnología. Qwerty Elemental Bolsos exhibe un nivel trascendente de excelencia y, sin lugar a dudas, hace del mundo un lugar mejor con sus características ventajosas y valiosas. Qwerty Elemental Bolsos es una obra ganadora del A' Design Award de Platino que despierta deseos, inspira, entusiasma, deleita y provoca una gran alegría.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
Dimensiones y Embalaje: 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm
Etiquetas: Typewriter bags, Qwerty bag
Tecnología de Producción: For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
Desafío de Diseño: making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
Investigación: The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
Inspiración: The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano."
Duración del Proyecto: 2018-2020, Zagreb-Venezia-Vicenza
Flujo de Operación: Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
Miembros del Equipo: Patrizia Donà
Créditos de Imagen: Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019