Perception Café de Haejun Jung - Feelament

El diseño Perception Café de Haejun Jung - Feelament es un ganador altamente estimado del prestigioso 2020 A' Design Award de Platino en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

PlatinoInterior· 2020

Perception Café

de Haejun Jung - Feelament

Cliente: Perception

Ganador del A' Design Award de Platino en la Categoría Interior

1,150,873

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Colores

El Diseño

Acerca de Perception Café

Esta pequeña café cálida de madera ubicada en la esquina de un cruce dentro de un vecindario tranquilo. La zona de preparación abierta centralizada ofrece una experiencia limpia y amplia del desempeño del barista a los visitantes en cualquier lugar del asiento del bar o de la mesa en un café. El objeto del techo llamado "Árbol de sombra" comienza en la parte trasera de la zona de preparación y cubre la zona del cliente para crear toda la atmósfera de este café. Da un efecto espacial inusual a los visitantes y también se convierte en un medio para las personas que quieren perderse en sus pensamientos con los sabores del café.

El Reconocimiento

Acerca del A' Design Award de Platino

Perception Café ha ganado el A' Design Award de Platino, un reconocimiento sumamente prestigioso concedido a diseños verdaderamente excepcionales, elegantes y magníficos. Los ganadores de Platino son maravillas de la creación, testimonios de los límites de la creatividad intelectual, y demuestran el profesionalismo y el genio inigualables de sus diseñadores. Se espera que estos diseños sean las obras más renombradas, que definen la estética de una época, contribuyen al bienestar de la sociedad y amplían las fronteras del arte, la ciencia, el diseño y la tecnología. Perception Café exhibe un nivel trascendente de excelencia y, sin lugar a dudas, hace del mundo un lugar mejor con sus características ventajosas y valiosas. Perception Café es una obra ganadora del A' Design Award de Platino que despierta deseos, inspira, entusiasma, deleita y provoca una gran alegría.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Dimensiones y Embalaje: Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Etiquetas: Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Tecnología de Producción: Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Desafío de Diseño: Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Investigación: After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inspiración: As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Duración del Proyecto: The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Flujo de Operación: The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Patentes: Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.