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Press Release

DesignNewswire · COMO, Italy ·

Dream On Bar by Hsiang Hsieh Receives the Bronze A' Design Award in Interior Space and Exhibition Design

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Hsiang Hsieh for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Dream On Bar by Hsiang Hsieh, designed for Wen Shan Hills Design Studio, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Dream On Bar

Dream On is a bar interior located in Yilan City, Taiwan. The narrow rectangular room of 72 square meters is turned into an indoor street scene inspired by the painting The Cafe Terrace on the Place du Forum by Van Gogh. Reflective light sources, decorative windows, frames and balconies suggest a bright street at night, supported by a retro color palette with bluish green tones. About 80 percent of the materials are local and many are recycled. The walls are given an uneven surface to reduce echo, so conversation stays clear.

Award Record

Hsiang Hsieh is a winner of 1 A' Design Award, including this recognition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Dream On Bar
Function
Bar
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Saddle Brown, Black, Dark Olive Green, Sienna and Dim Gray
Images
5
Client
Wen Shan Hills Design Studio

The Recognition

Laureate
Hsiang Hsieh
Country
Taiwan (China)
Recognition
Bronze A' Design Award
Edition
2019 - 2020
Design ID
#93183

Credits

Image Credits
WSH

Design Details

Unique Properties
In Yilan, Taiwan, there is one imaginative designer who loves the art works of Van Gogh so much, he decided to recreate the famous scene of the exotic, open-air cafe through this commercial bar refurbishment project. With the hand-picked elements extracted from local streets and architectural materials of the traditional Yilan area, this is a dare-to-dream figure puzzled up in modern transcreation, featuring decorative windows, frames and balconies. The design of the streetscape is also infused
Inspiration
It all started with the painting of Van Gogh, The Cafe Terrace on the Place du Forum, which triggered the imagination toward the look of the bar - an indoor street house that creates the exotic atmosphere that forms an imaginative open-air cafe. To achieve that, the starry sky and light reflection are paramount; therefore, in this bar design, numerous of reflective light sources are used to shape a bright street of the night, and the retro-inspired color palette mixed with mystic bluish-green al
Research
To recreate the Cafe Terrace on the Place du Forum, an in-depth analysis was committed across the use of color, the spatial structure, and the arrangement of the painting. Elements were extracted from the painting and put into application, from the palette, the frames to the abstract balcony. The reflection of the ground light, the sense of the lines in the painting, and the distance between the seats are all results of the decomposition, which constitutes this Dream-on bar.
Challenge
The biggest challenge in design is the sound echoing in the rectangular space. Because the space is narrow and long, in order to avoid the acoustic wave reflecting on the flat surface, the wall has been deliberately designed to be uneven, avoiding the back-and-forth sound bouncing in between.
Realization and Technology
80% of the materials used are extracted from local, with massive amount of recycled materials used repeatedly, emphasizing that although the design is a newly constructed space, the negative impact toward the environment can still be reduced this way. The decorative windows on the upper part of the wall are also from second-handed materials, retaining traced and scratched surface from the past, adding a touch of warmth and the depth of time into the space. The wall has been well-treated with the concave and convex design method, addressing complicated wall decoration onto the surface.
Operation and Interaction
In general, a rectangular, corridor-shaped space is less preferred due to the physical limitation by nature, but the design of this bar retains the structure and transformed it into an indoor street house, and tables on the side are set in height for people to stand aside and walk in between the bar and the seating area. The width of the isle only allows one person to pass through, increasing intimacy and interactions in between guests.
Project Duration and Location
This project finished in March 2017 in Yilan City in Taiwan.
Specifications
The overall interior space is 72 square meters, a corridor-like space with 4.2 meters in width, 15.4 meters in length, and the angled roof yields 4.3 meters to 5.3 meters in height. The rectangular bar is 110 cm in height, and the tables on the side are 5 cm higher than the tabletop on purpose, a perfect height when the bar is crowded with stand-up guests.
Keywords
Bar, art, Van Gogh, tradition, local, modern, renovation, recycle, starry

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