Press Release
Cedea - Dolomites' Luxury Mineral Water Glass Bottled Mineral Water by Nick Pitscheider and Sharon Hassan Wins the Silver A' Design Award in Packaging Design
Nick Pitscheider and Sharon Hassan honored for packaging design by the international grand jury of the 2018 - 2019 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2019 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Cedea - Dolomites' Luxury Mineral Water Glass Bottled Mineral Water by Nick Pitscheider and Sharon Hassan, designed for Nick Pitscheider. The award was conferred within the 2018 - 2019 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Cedea - Dolomites' Luxury Mineral Water Glass Bottled Mineral Water
The Cedea water design is inspired by the Ladin Dolomites and the legends about the natural light phenomenon Enrosadira. Caused by their unique mineral, the Dolomites light up in a reddish, burning hue at sunrise and sunset, lending the scenery a magic ambience. By “resembling the legendary magic Garden of Roses”, the Cedea packaging aims to capture this very moment. The result is a glass bottle making the water glare and flare to surprising effect. The colors of the bottle are meant to resemble the special glow of the Dolomites bathed in the mineral’s rose red and the blue of the sky.
About Nick Pitscheider and Sharon Hassan
Nick Pitscheider is an award-winning independent branding consultant and designer. After a First Class Honours Degree in Visual Communication in 1994, his career developed between London, Milan and Dubai, working for leading communication agencies and branding firms. He is author and coauthor of rebrandings for some of the most popular international brands in Italy. His book includes banking, furnishing, luxury goods, food, beverage and more. Expertise: Brand Creation, Branding Strategy, Corporate Design, Packaging Design, Type Design, Brand Advertising. He is Brand Manager at Cedea, Dolomites' Luxury Mineral Water and Associate Creative Director at Maggipinto Agency.
Award Record
With this recognition, Nick Pitscheider and Sharon Hassan is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/78016
- A' Design Award Page: https://competition.adesignaward.com/78016
- Media Showcase: https://www.designnewsroom.com/!78016
- Laureate Profile: https://dezigners.org/d/241550
- Further Information from the Laureate: http://www.cedea.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cedea - Dolomites' Luxury Mineral Water Glass Bottled Mineral Water
- Function
- Glass Bottled Mineral Water
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White Smoke, Gainsboro, Dark Gray, Steel Blue and Brown
- Images
- 5
- Client
- Nick Pitscheider
The Recognition
- Laureate
- Nick Pitscheider and Sharon Hassan
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2018 - 2019
- Design ID
- #78016
Credits
- Team
- Nick Pitscheider and Sharon Hassan
- Image Credits
- All images are by Mattia Rizzi - Cedea Official Photographer. (Including all the product shots and all the natural landscapes).
Design Details
- Unique Properties
- The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
- Inspiration
- Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
- Research
- Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
- Challenge
- The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
- Realization and Technology
- Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
- Operation and Interaction
- Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
- Project Duration and Location
- The first drafts of Cedea bottle were made in 2012 - 2013. After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
- Specifications
- Cedea water comes in two qualities, Still and Sparkling, and in two sizes. Still Cedea water bottle is coloured in pinky red. Sparkling Cedea water is coloured in turquoise. The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
- Keywords
- cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
