Press Release
Silver A' Design Award in Packaging Design Goes to Pastry Gift Box Gift Box by Fudesign - Kazuo Fukushima
The international grand jury of the 2018 - 2019 A' Design Award & Competition recognizes Fudesign - Kazuo Fukushima of Fudesign for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2019 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Pastry Gift Box Gift Box by Fudesign - Kazuo Fukushima of Fudesign, designed for Shanghai Yuyuan（group）co. Ltd. The award was conferred within the 2018 - 2019 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Pastry Gift Box Gift Box
Mr. Qiao is a pastry brand of Yu Yuan. The brand is aiming to spread and generate a good word of mouth of the scenery spot and Shanghai city. The inspiration of the design comes from the historical architecture of Shanghai, represents the unique culture. The creative design absorbed the quintessence of the architecture which could be a symbolic image of old-Shanghai style, blended with the modern style. It makes the gift package attracted the tourists to purchase as local specialty.
About Fudesign - Kazuo Fukushima
Shanghai no problem bland design co.ltd established in 2017, based in Shanghai. This is a total branding company based on graphic design. Job contents include brand logo design, packaging design, store design, and character design. The company concept is to pursue the essence of design and provide the most suitable design to the client. The CEO, Kazuo Fukushima, is Japanese. He has worked in Japan for 8 years and Shanghai for 13 years. He provides designs for global companies in China.
About Fudesign
Graphic design Base, Branding, LOGO, VI, Package design, Character design, Shop design
Award Record
Fudesign - Kazuo Fukushima of Fudesign is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/77858
- A' Design Award Page: https://competition.adesignaward.com/77858
- Media Showcase: https://www.designnewsroom.com/!77858
- Laureate Profile: https://dezigners.org/d/239915
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pastry Gift Box Gift Box
- Function
- Gift Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Medium Aquamarine, White, Silver, Wheat and Light Sea Green
- Images
- 5
- Client
- Shanghai Yuyuan（group）co. Ltd
The Recognition
- Laureate
- Fudesign - Kazuo Fukushima
- Country
- China
- Brand
- Fudesign
- Recognition
- Silver A' Design Award
- Edition
- 2018 - 2019
- Design ID
- #77858
Credits
- Team
- Kazuo Fukushima, Haruka Takeuchi, Ying Zhou and Kuai Hu (Beijing) Printing
Design Details
- Unique Properties
- Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
- Inspiration
- In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
- Research
- Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
- Challenge
- The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
- Realization and Technology
- The key potion of this design is the combination of Chinese and Western styles. The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times. The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning. The main color of the package is celadon green, representing old Shanghai. When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai.
- Operation and Interaction
- This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
- Project Duration and Location
- The project started in November 2018 in Shanghai and finished in January 2019.
- Specifications
- Width 250 mm x Depth 250 mm x Height 32 mm
- Keywords
- Food, Package, Logo, Old Shanghai,
