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DesignNewswire · COMO, Italy ·

Saina Attaoui Receives the Silver A' Design Award for LA5 X House of Suntory Retail Pop Up in Interior Space and Exhibition Design

The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Saina Attaoui of L'Atelier Five for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 27, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for LA5 X House of Suntory Retail Pop Up by Saina Attaoui of L'Atelier Five. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About LA5 X House of Suntory Retail Pop Up

House of Suntory is an experiential retail pop-up located at Hamad International Airport in Qatar. The pop-up was created in partnership with Qatar Duty Free to present Japanese artistry and tradition to travelers. The exterior takes inspiration from Machiya style wood lattices, reinterpreted in a contemporary form as a reference to the first shop of the company in Japan. Ikebana displays and storytelling elements create a calm moment within the airport. The design joins modern form with cultural heritage.

About L'Atelier Five

Design and Production Agency creating bespoke retail displays, events, pop-ups, windows and retailtainment

Award Record

Saina Attaoui of L'Atelier Five is a winner of 6 A' Design Awards, including this recognition. The awards were granted between the 2017 - 2018 and the 2025 - 2026 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
LA5 X House of Suntory Retail Pop Up
Function
Retail Pop Up
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dim Gray, Dark Olive Green, Gray, Rosy Brown and Silver
Images
5

The Recognition

Laureate
Saina Attaoui
Country
Great Britain
Brand
L'Atelier Five
Recognition
Silver A' Design Award
Edition
2025 - 2026
Design ID
#182824

Credits

Team
L'Atelier Five Ltd
Image Credits
L'Atelier Five

Design Details

Unique Properties
Suntory Global Spirits has unveiled its first-ever House of Suntory experiential pop-up in partnership with Qatar Duty Free at Hamad International Airport. Designed to immerse travellers in Japanese artistry and tradition, the pop-up combines modern design with cultural authenticity. The exterior takes inspiration from Machiya-style wood lattices, reinterpreted in a contemporary form as a nod to the company’s first shop in Japan.
Inspiration
Inspired by the timeless philosophy of The House of Suntory, this experiential pop-up invites travellers to discover Japanese artistry through design, storytelling, and craftsmanship. Drawing on the heritage, the activation blends Machiya-inspired architecture with serene Ikebana displays to create a moment of calm within the airport. Through immersive storytelling, the space celebrates the harmony of tradition and innovation that defines Suntory’s whisky legacy.
Keywords
Luxury, Whiskey, Pop Up

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