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Warm honey-toned timber slats arranged in rhythmic vertical repetition form the commanding cylindrical pavilion structure that anchors L'Atelier Five's LA5 X House of Suntory Retail Pop Up…
L'Atelier Five's LA5 X House of Suntory Retail Pop Up presents a masterfully orchestrated retail environment where warm honey-toned wood forms the dominant material vocabulary, establishing an…
Anchored by a geometric grid of dark timber framing that recalls traditional lattice joinery traditions, this retail environment photograph presents a masterfully orchestrated study in material…
A pristine cylindrical retail display pedestal commands the immediate foreground, its matte white surface rendered with exceptional smoothness suggesting a high-quality lacquered or powder-coated…
L'Atelier Five's retail environment presents a sophisticated theatrical composition where curved architectural elements establish an enveloping spatial rhythm that guides the eye through carefully…

Silver Interior · 2026

LA5 X House of Suntory Retail Pop Up

by Saina Attaoui

  • Silver A' Design Award 2026 in Interior
  • Estimated Number of Design Views: 11,633
  • Verification code 51A37B824C · Verify this award
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About LA5 X House of Suntory Retail Pop Up

House of Suntory is an experiential retail pop-up located at Hamad International Airport in Qatar. The pop-up was created in partnership with Qatar Duty Free to present Japanese artistry and tradition to travelers. The exterior takes inspiration from Machiya style wood lattices, reinterpreted in a contemporary form as a reference to the first shop of the company in Japan. Ikebana displays and storytelling elements create a calm moment within the airport. The design joins modern form with cultural heritage.

About the Silver A' Design Award

LA5 X House of Suntory Retail Pop Up is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. LA5 X House of Suntory Retail Pop Up is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. LA5 X House of Suntory Retail Pop Up is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Press Kit

Unique Properties
Suntory Global Spirits has unveiled its first-ever House of Suntory experiential pop-up in partnership with Qatar Duty Free at Hamad International Airport.

Designed to immerse travellers in Japanese artistry and tradition, the pop-up combines modern design with cultural authenticity. The exterior takes inspiration from Machiya-style wood lattices, reinterpreted in a contemporary form as a nod to the company’s first shop in Japan.
Tags
Luxury, Whiskey, Pop Up
Inspiration
Inspired by the timeless philosophy of The House of Suntory, this experiential pop-up invites travellers to discover Japanese artistry through design, storytelling, and craftsmanship. Drawing on the heritage, the activation blends Machiya-inspired architecture with serene Ikebana displays to create a moment of calm within the airport. Through immersive storytelling, the space celebrates the harmony of tradition and innovation that defines Suntory’s whisky legacy.
Project Duration
Qatar, 4 months
Image Credits
L'Atelier Five

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