Press Release
Mersa Habibi - Taj Gold Is Honored with the Silver A' Design Award for Iran Bracelet in Jewelry Design
Mersa Habibi - Taj Gold acknowledged for jewelry design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2026 /DesignNewswire/ Iran Bracelet by Mersa Habibi - Taj Gold, designed for Taj, has been granted the Silver A' Design Award in the Jewelry Design category, A' Design Award & Competition has announced. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Iran Bracelet
Iran is a bracelet inspired by the architectural heritage of Iran. Seventeen monuments from different cities and eras are abstracted and joined into one continuous form. The bracelet is crafted in solid yellow gold and is produced in three sizes. A concealed spring-loaded tongue clasp with double grooves is hidden in the form of the Shahrdari building in Rasht, while the hinge is placed in the Karim Khan Citadel in Shiraz. Pressing the small building releases the latch. The proportions were defined for comfort and balance, so cultural memory can be worn each day.
About Mersa Habibi - Taj Gold
Mersa Habibi is an Iranian jewelry designer, design strategist, and founder of a design atelier specializing in concept-driven jewelry. Her work explores the intersection of contemporary design, cultural identity, and storytelling, transforming historical narratives and symbolic references into meaningful wearable forms. Collaborating with both local and international clients, she develops bespoke pieces and jewelry collections that combine creative vision with strategic thinking. Her design approach emphasizes clarity of form, cultural authenticity, and emotional resonance, aiming to create jewelry that communicates ideas rather than serving as ornament alone.
Award Record
Mersa Habibi - Taj Gold is a winner of 1 A' Design Award, including this recognition.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. It is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Typical entries include rings, necklaces, bracelets, earrings, brooches and pendants. The awarded jewelry designs are published at https://dezigners.org/design-category/jewelry
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/176428
- A' Design Award Page: https://competition.adesignaward.com/176428
- Media Showcase: https://www.designnewsroom.com/!176428
- Laureate Profile: https://dezigners.org/d/373546
- Further Information from the Laureate: https://tajgold.net/product/gold-bangle-iran/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Iran Bracelet
- Function
- Bracelet
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Dark Khaki, Peru, Burly Wood, Tan and Wheat
- Images
- 5
- Client
- Taj
The Recognition
- Laureate
- Mersa Habibi - Taj Gold
- Country
- Iran
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #176428
Design Details
- Unique Properties
- The “Iran Bracelet” embodies the timeless grandeur of Iran, a legacy unchanged from the Achaemenids to modern icons. Seventeen monuments from different eras and cities reflect the authentic vision of unity in diversity under the greater identity of Iran. Hidden clasps and hinges ensure strength, comfort, and seamless beauty. By merging cultural storytelling with refined engineering, the bracelet becomes a wearable emblem of heritage, identity, and pride.
- Inspiration
- The “Iran Bracelet” is inspired by the timeless heritage of Persia and the authentic vision: while preserving the differences and identities of its peoples, we remain united and compassionate under the greater identity of Iran. Seventeen monuments from different eras and cities embody this message of continuity from ancient to modern times. The design aims to create a wearable symbol of cultural memory, supported by research on Iranian architecture and hidden clasp engineering for seamless
- Research
- The research was cultural-historical, aiming to translate Iran’s architectural diversity into a unified jewelry form. Methods combined literature review, archival study, and site analysis. Data came from 17 monuments, processed with sketches and 3D CAD tools. Designers and engineers collaborated in modeling and prototyping. Results proved the feasibility of miniaturizing architecture. Insights showed cultural symbolism enhances identity and emotional value, impacting both society and market acceptance.
- Challenge
- The greatest challenge of the Iran Bracelet was transforming a vast cultural narrative and monumental architecture into a unified, wearable form without losing authenticity. Balancing the symbolic richness of seventeen monuments with minimal contemporary aesthetics demanded extensive research. Technically, the most difficult task was miniaturizing these structures and hiding clasps and hinges within them while preserving strength and usability. Achieving harmony between meaning, ergonomics, and engineering precision was the main obstacle overcome.
- Realization and Technology
- The Iran Bracelet was created through a synthesis of extensive cultural research and design innovation. Architectural references from seventeen monuments across different eras and cities were abstracted and unified in a single form. Initial sketches were transformed into precise 3D CAD models to ensure balance and proportion. Special attention was given to ergonomics so the piece remains both elegant and comfortable. Crafted in solid yellow gold, it reflects durability, refinement, and respect for heritage.
- Operation and Interaction
- The bracelet uses a concealed spring-loaded tongue clasp with double grooves for security. The clasp is hidden in the Shahrdari building (Rasht) and the hinge in the Karim Khan Citadel (Shiraz). To open, the user presses the Shahrdari building, releasing the latch. After wearing, the tongue is inserted into the housing and with slight pressure locks smoothly, ensuring ergonomic comfort, uninterrupted flow, and cultural symbolism.
- Project Duration and Location
- The Iran Bracelet project started in March 2024 in Tehran, Iran, and was completed in June 2025. The process included multiple ideation phases, extensive cultural research, initial sketches, 3D CAD modeling, and technical refinements to ensure ergonomic comfort and flawless engineering.
- Specifications
- The Iran Bracelet is produced in three sizes: Small, Medium, and Large. The Medium size has the following dimensions: internal major diameter 60 mm, internal minor diameter 50 mm, and bracelet width 14 mm. These proportions were carefully defined to ensure ergonomic comfort and aesthetic balance.
- Keywords
- Iran bracelet, Persian jewelry, narrative design, cultural heritage design, unity in diversity, Iranian monuments, gold bracelet, hidden clasp jewelry, symbolic jewelry, contemporary heritage
