Press Release
Inmyes Branding Project by Chungsheng Chen and Jinhe Wang Is Granted the A' Design Award in Graphics, Illustration and Visual Communication Design
Chungsheng Chen and Jinhe Wang honored for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Inmyes Branding Project by Chungsheng Chen and Jinhe Wang, designed for Tainan University of Technology/Product Design Department, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Inmyes Branding Project
Inmyes is a brand identity created for an eyeglass lens company. The name comes from the phrase in my eyes and expresses the idea of viewing the world from a personal perspective. The lowercase initial letter suggests a close and personal link with each consumer. The letter M is shaped to suggest a handshake, a sign of trust between the brand and its customers. The logo is applied to eyeglass cases, business cards, packaging, websites and social media. Colors are supplied in RGB, CMYK and Pantone for a consistent appearance across all media.
About Chungsheng Chen and Jinhe Wang
Prof. ChungSheng Chen, a self-proclaimed "design missionary," possesses extensive experience in both design practice and education. He frequently expresses his perspectives on society through his work, blending an optimistic outlook, keen observation, and a deep emotional connection to life. His cross-disciplinary approach integrates various processing techniques and material applications, embodying a fundamental design philosophy.
Award Record
With this recognition, Chungsheng Chen and Jinhe Wang is a winner of 28 A' Design Awards. The awards span the editions from 2016 - 2017 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/161001
- A' Design Award Page: https://competition.adesignaward.com/161001
- Media Showcase: https://www.designnewsroom.com/!161001
- Laureate Profile: https://dezigners.org/d/179403
- Further Information from the Laureate: https://zh.inmyes.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Inmyes Branding Project
- Function
- Branding Project
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Snow, Coral, Medium Purple, Sandy Brown and Lavender
- Images
- 5
- Client
- Tainan University of Technology/Product Design Department
The Recognition
- Laureate
- Chungsheng Chen and Jinhe Wang
- Country
- Taiwan (China)
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #161001
Credits
- Team
- ChungSheng Chen, JinHe Wang, TingYuan Lin, WanYun Lo, Tainan University of Technology/Product Design Department, Acdesign Associates International Co.,Ltd and Bin Shyh Enterprise Co.,Ltd.
- Image Credits
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
Design Details
- Unique Properties
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Inspiration
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Research
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Challenge
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Realization and Technology
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Operation and Interaction
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Project Duration and Location
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Specifications
- Minimum height of the logo: 4 mm
- Keywords
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
