Press Release
Sirocco Speaker by Shengtao Ma Receives the A' Design Award in Audio and Sound Equipment Design
Shengtao Ma recognized for audio and sound equipment design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ Sirocco Speaker by Shengtao Ma, designed for Qingdao Thousand Wood Industrial Design Company Limited, has been granted the A' Design Award in the Audio and Sound Equipment Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Sirocco Speaker
Sirocco is a multifunctional speaker, whose design is inspired by Chinese lanterns. It is bold and innovative in structure. Through the unique honeycomb structure design, it further conducts and diffuses the sound, thereby further enhancing the user experience and music quality, and bringing users a different use experience and visual experience. It is also foldable, and the shell of the speaker is storable and modular, with a variety of shell shapes, which can be replaced at any time according to the user's mood and home environment.
About Shengtao Ma
Ma Shengtao is a young product designer studying at Qingdao University of technology in China. He has done research in product design and computer illustration, and has done many designs for schools, local shopping centers and associations. His product design projects and illustrations have also won national competition awards in relevant aspects for many times, and he hopes to continue his efforts and development on the road of product design in the future.
Award Record
Shengtao Ma is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2020 - 2021 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Audio and Sound Equipment Design Award
The A' Audio Products Design Award is an international product design competition recognizing best audio equipment by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to audio product designers, sound equipment designers, industrial designers and product engineers from all countries. Entries typically include headphones, microphones, speakers, amplifiers, soundbars and turntables. Awarded audio products designs are published at https://dezigners.org/design-category/audio-products
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/160959
- A' Design Award Page: https://competition.adesignaward.com/160959
- Media Showcase: https://www.designnewsroom.com/!160959
- Laureate Profile: https://dezigners.org/d/295812
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sirocco Speaker
- Function
- Speaker
- Category
- Audio and Sound Equipment Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Entertainment
- Colors
- Dark Slate Gray, Black, Dim Gray, Lavender and Dark Gray
- Images
- 5
- Client
- Qingdao Thousand Wood Industrial Design Company Limited
The Recognition
- Laureate
- Shengtao Ma
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #160959
Design Details
- Unique Properties
- This speaker further conducts and diffuses sound through its unique honeycomb structure design, thereby further enhancing the user's experience and music quality. This speaker is foldable. The speaker's shell is stowable and modular, and comes with a variety of shell shapes that can be replaced at any time according to the user's mood and home environment. Improve sound quality.
- Inspiration
- This speaker is inspired by Chinese lanterns. The structure of the Chinese lantern is extracted and simplified, and its unique honeycomb structure is combined with the speaker to help improve the sound quality. In addition, the Chinese lantern is foldable, and its application on the casing of the speaker makes it stowable and modular. It allows users to store it conveniently, and at the same time, it can be replaced with different appearances according to the user's preferences.
- Research
- Based on the traditional speaker, this product has a new design for its appearance and structure. It improves the sound quality through a unique honeycomb structure and adds replaceable modular functions, making it interesting.
- Challenge
- The challenge in the design process of this product was how to combine the honeycomb structure of the lantern with the speaker and have replaceable modular functions.
- Realization and Technology
- The switch and volume adjustment part of the speaker adopts the retro horizontal sliding adjustment form. The main part uses a large number of wooden structures, and the foldable honeycomb structure at the upper end can be assembled and disassembled by rotation, making it easy to replace, store and clean.
- Operation and Interaction
- This speaker can be connected to the user's mobile phone or computer and other devices via Bluetooth, or you can choose to connect with a data cable. The appearance and structure are inspired by the honeycomb structure of Chinese lanterns, which can improve the sound quality and make it easy to fold, store and replace.
- Project Duration and Location
- The project starts at Qingdao University of Technology in August 2023 and ends at Qingdao University of Technology in February 2024.
- Specifications
- Width 180mm x Length 180mm x Height 350mm
- Keywords
- Honeycomb, Modular, Warm, Natural, Retro, Humanized, High-Fidelity
