Press Release
Darkness and Light Poster by Chihiro Otsuki Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Chihiro Otsuki acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ Darkness and Light Poster by Chihiro Otsuki has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Darkness and Light Poster
Darkness and Light is a poster created for an exhibition on Japanese classical literature. The poster combines lacquer art and oil painting, nature and humanity, classic and modern styles. Typography links the works of two artists with classical texts held by the research institute. The printed sheet measures 515 by 728 millimetres and is produced by UV offset printing with vegetable ink on paper certified by the Forest Stewardship Council. The design shows how classical culture and books shape artistic expression today.
About Chihiro Otsuki
Chihiro Otsuki serves as the representative of various entities including the limited liability company Myaku, the creative organization Diotop, and the type foundry Newtypes. Engaging in a diverse range of creative activities and independent research, Otsuki's expertise spans from promotional art for the arts sector to consulting on corporate and retail branding, CI/VI design, and retail font design. Beyond design direction, Otsuki is involved as an external advisor to design organizations, mentors individuals, provides guidance in design and direction, and offers feedback and advice on personal projects. Additionally, Otsuki contributes as a lecturer at specialized schools.
Award Record
This recognition makes Chihiro Otsuki a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/156913
- A' Design Award Page: https://competition.adesignaward.com/156913
- Media Showcase: https://www.designnewsroom.com/!156913
- Laureate Profile: https://dezigners.org/d/351426
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Darkness and Light Poster
- Function
- Poster
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Silver, Dark Gray, Dim Gray and Lavender
- Images
- 5
The Recognition
- Laureate
- Chihiro Otsuki
- Country
- Japan
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #156913
Design Details
- Unique Properties
- The poster design blends elements like lacquer art with oil painting and nature with humanity, combining classic and modern styles. It illustrates the convergence of books, literature, and art, showcasing the vast potential of classical culture and art. The design captures the essence of classical themes as interpreted by two artists, highlighting the deep influence of classical culture in their artistic expression.
- Inspiration
- The project is a residency program conducted by the National Institute of Japanese Literature, a research institute that seeks out and researches classical books, which are the life, spirit, and cultural heritage of Japan, and makes them available to the public both in Japan and abroad.
- Realization and Technology
- They have developed a graphic design centered around typography that multidimensionally leverages both the artworks created by two artists and the classical texts held by the National Institute of Literature Research. The poster, while maintaining its function as printed material, uses special ink and paper that demonstrate consideration for the environment. As a result, it not only fulfills its role as a poster but also reflects a high level of consideration in projects related to national involvement.
- Operation and Interaction
- The poster is a special design that combines old-fashioned lacquer art and modern oil painting, nature and humanity. It presents a harmonious blend of old and modern styles, illustrating the integration of books, literature, and art. This design reflects the artists' contemplation on ancient stories and themes, clearly demonstrating the significant influence of traditional culture on their artwork.
- Project Duration and Location
- The project was launched in 2017 to open up the collection of classical books and the network of specialists cultivated by the National Institute of Japanese Literature to non-researchers. The exhibition was part of that project, inviting two artists and being held for one week from January 11 to January 17.
- Specifications
- Width 515 x Height 728 mm UV offset printing, Vegetable ink, Forest Stewardship Council
