Press Release
Wuhuan M704rg Walking Sneakers by Shanghai Wuquan Sporting Goods Co., Ltd. Receives the Silver A' Design Award in Footwear, Shoes and Boots Design
Shanghai Wuquan Sporting Goods Co., Ltd. recognized for footwear, shoes and boots design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Footwear, Shoes and Boots Design category for Wuhuan M704rg Walking Sneakers by Shanghai Wuquan Sporting Goods Co., Ltd.. The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Wuhuan M704rg Walking Sneakers
Wuhuan M704RG is a walking shoe designed for easy wearing. The heel is shaped like a shoe horn, so the foot slips in when the wearer steps on the heel counter with gentle force. A side knob adjusts the laces with a simple twist for a tailored fit. The upper is woven from elastic yarn with the Jacquard technique, which keeps the foot cool and dry, and the fabric also limits bacterial growth. A wide last, firm support and a non slip outsole with a trapezoidal stabilizing structure spread pressure and reduce ankle rolling.
About Shanghai Wuquan Sporting Goods Co., Ltd.
WUHUAN Walking Shoes is a Chinese sports brand founded in 1960, now affiliated to Shanghai Wuquan Sporting Goods Co., Ltd. Wuquan is a research and development, design, manufacturing, sales as one of the sporting goods enterprises. The company has always adhered to the enterprise spirit of "creating a more suitable walking shoes for Chinese people", focusing on the scientific and technological research and development of footwear products, ergonomic research and professional walking shoes design, development and testing.
Award Record
This recognition makes Shanghai Wuquan Sporting Goods Co., Ltd. a winner of 2 A' Design Awards. The awards were granted in the 2023 - 2024 edition of the A' Design Award & Competition.
About the A' Footwear, Shoes and Boots Design Award
The A' Footwear Design Award is an international footwear design competition recognizing good footwears by leading footwear brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to footwear designers, shoe designers, boot designers and fashion designers from all countries. Typical entries include shoes, sneakers, sandals, boots, heels and loafers. The awarded footwear designs are published at https://dezigners.org/design-category/footwear
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152601
- A' Design Award Page: https://competition.adesignaward.com/152601
- Media Showcase: https://www.designnewsroom.com/!152601
- Laureate Profile: https://dezigners.org/d/346630
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wuhuan M704rg Walking Sneakers
- Function
- Walking Sneakers
- Category
- Footwear, Shoes and Boots Design
- Discipline
- Fashion Design
- Industry
- Fashion and Sports
- Colors
- White Smoke, Light Gray, Silver, Dim Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Shanghai Wuquan Sporting Goods Co., Ltd.
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152601
Credits
- Team
- Xiao Nan
Design Details
- Unique Properties
- M704GR walking shoes, crafted with convenience at the core, make putting on shoes a breeze. The heel design, inspired by the shape of a shoe horn, allows users to effortlessly slip their feet in simply by stepping on the heel counter and applying a gentle force. The side knob enables easy shoe lace adjustment for a tailored fit. With additional features such as the wide last, robust support, and a non slip outsole, the M704GR can envelop feet in superior comfort and security.
- Inspiration
- This footwear design centers on user experience and aesthetics. The structurally improved heel enables effortless slipping on and off, without the hassle of bending over. This feature integrates into the overall construction, resulting in a sleek appearance. The color scheme is a simple but elegant combination of white and grey, accented with bright yellow for a vibrant touch. Moreover, the striped textures and athletic materials evoke a modern vibe, catering to a wide range of aesthetic tastes.
- Research
- Putting on traditional shoes often means bending over, struggling with shoes, and fiddling with shoelaces. This is not just a hurdle for those who find bending difficult, but also for busy young urbanites for whom time is precious. To solve this problem, this footwear design introduces an innovative heel inspired by a shoe horn for easy slipping on and off. Additionally, the side knob, designed for quick lace adjustment, further enhances wearing convenience.
- Challenge
- The main challenge was to improve both comfort and convenience of wearing shoes. Deviating from conventional forms, this footwear design features a structurally optimized heel inspired by the shoe horn, facilitating easy slipping on and off. Additionally, the insole routes air and moisture from the arched area to a forefoot cavity, venting it out via a vacuum air conduit while drawing in fresh air. This design ensures feet stay dry and refreshed throughout the day.
- Realization and Technology
- The upper, woven from highly elastic yarn using the Jacquard technique, offers a soft tactile experience and boosts breathability to keep the feet fresh and dry all day long. Moreover, the specially designed fabric of the shoes effectively inhibits bacterial growth, which is conducive to improving hygiene and reducing odors for the optimal foot health.
- Operation and Interaction
- The side knob facilitates easy shoe lace adjustment, ensuring a tailored fit with just a twist. Users can easily slip their feet in and out of the shoes after adjusting. The outsole is made of the material with moderate hardness, and features a trapezoidal stabilizing structure that has a larger ground contact area. This design enhances support and reduces the risk of rolling ankles. This structural optimization also alleviates fatigue by evenly distributing pressure exerted on the sole of the foot.
- Project Duration and Location
- The design and development of the shoes started in Shanghai, in January 2023. This pair of shoes was introduced to the Chinese market in December 2023.
- Specifications
- Dimensions 330 mm x 200 mm x 160 mm Weight 0.35kg
- Keywords
- easy on and off shoes, quick shoe lace adjustment, enhanced comfort, stable support, breathable and antibacterial
