Press Release
Antonia Skaraki Receives the A' Design Award for AS Women Empowerement Corporate Gift in Giftware Design
Antonia Skaraki recognized for giftware design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Giftware Design category for AS Women Empowerement Corporate Gift by Antonia Skaraki. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About AS Women Empowerement Corporate Gift
AS decided to design an annual corporate gift to serve as a statement and a call to action inspired by the need to empower women of any ethnicity, religion, or social status. Cretan Tsikoudia, a traditional Greek drink, filled bottles shaped to symbolize different women, each one with a distinct clay face for a cork, stylistically inspired by the ancient Cycladic figurines. They conveyed the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
About Antonia Skaraki
AS Strategy, Design & Communication is an Athens-based creative studio specialising in brand strategy, visual identity and narrative development. The studio works across sectors, helping organisations shape how they present themselves through clear, structured and concept-driven design. Its approach combines strategic thinking with strong creative direction, focusing on building cohesive brand systems that communicate effectively across different platforms and audiences.
Award Record
Antonia Skaraki is a winner of 24 A' Design Awards, including this recognition. The awards were granted between the 2016 - 2017 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Giftware Design Award
The A' Giftware Design Award is an international gift design competition recognizing good gift designs by leading brands, manufacturers and designers worldwide. It is organized within the A' Design Award & Competition and is open to giftware designers, product designers, industrial design studios and giftware brands from all countries. Typical entries include candles, figurines, picture frames, decorative plates, ornaments and souvenirs. The awarded gift designs are published at https://dezigners.org/design-category/giftware
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152153
- A' Design Award Page: https://competition.adesignaward.com/152153
- Media Showcase: https://www.designnewsroom.com/!152153
- Laureate Profile: https://dezigners.org/d/152711
- Further Information from the Laureate: https://www.antoniaskaraki.com/empowerment
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- AS Women Empowerement Corporate Gift
- Function
- Corporate Gift
- Category
- Giftware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Packaging & Retail
- Colors
- Gray, Black, Dark Slate Gray, Dim Gray and Light Gray
- Images
- 5
The Recognition
- Laureate
- Antonia Skaraki
- Country
- Greece
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152153
Credits
- Team
- Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi Image No#2 : Photographer, Illustrator: Valia Alousi Image No#3 : Photographer, Illustrator: Valia Alousi Image No#4 : Photographer, Illustrator: Valia Alousi Image No#5 : Photographer, Illustrator: Valia Alousi
Design Details
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status. Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
- Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Realization and Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Operation and Interaction
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Project Duration and Location
- The project started in December 20 2022 until February 8 2023 in Athens
- Specifications
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Keywords
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
