Iron Giftware · 2024
AS Women Empowerement Corporate Gift
- A' Design Award 2024 in Giftware
- CLIENT: As
- Estimated Number of Design Views: 28,409
- Verification code C127236A3B · Verify this award
Colors
About AS Women Empowerement Corporate Gift
AS decided to design an annual corporate gift to serve as a statement and a call to action inspired by the need to empower women of any ethnicity, religion, or social status. Cretan Tsikoudia, a traditional Greek drink, filled bottles shaped to symbolize different women, each one with a distinct clay face for a cork, stylistically inspired by the ancient Cycladic figurines. They conveyed the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
About the A' Design Award
AS Women Empowerement Corporate Gift is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. AS Women Empowerement Corporate Gift is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. AS Women Empowerement Corporate Gift is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi