Press Release
Leijing Zhou, Aoyi Shen and Aiwen Mai Is Honored with the Bronze A' Design Award for Endless Scenery City Poster in Generative, Algorithmic, Parametric and AI-Assisted Design
Leijing Zhou, Aoyi Shen and Aiwen Mai acknowledged for generative, algorithmic, parametric and ai-assisted design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Endless Scenery City Poster by Leijing Zhou, Aoyi Shen and Aiwen Mai, designed for Zhejiang University, has been granted the Bronze A' Design Award in the Generative, Algorithmic, Parametric and AI-Assisted Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Endless Scenery City Poster
Endless Scenery is a series of city posters based on the ten scenes of West Lake in Hangzhou, China. The posters depict well known views such as Three Pools Mirroring the Moon and Curved Yard and Lotus Pool in Summer. Each image combines artificial intelligence painting with the classical Chinese watercolour style. The base images were generated with an AI painting tool and then refined in image editing software. Different colour tones express the character of each landscape. The posters can also be applied to stamps, publications, print advertisements and packaging.
About Leijing Zhou, Aoyi Shen and Aiwen Mai
She has studied in the UK, the Netherlands and Singapore for many years. Her research direction is human-computer interaction and intelligent design. She has won more than 10 Red dot design awards, IF design awards etc. and published nearly 10 international journals and papers. She has participated in organizing the world industrial design conference, the world ecological design conference and the United Nations Industrial Development Organization ecological design leading class as the core personnel.
Award Record
With this recognition, Leijing Zhou, Aoyi Shen and Aiwen Mai is a winner of 3 A' Design Awards. All of the awards belong to the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Generative, Algorithmic, Parametric and AI-Assisted Design Award
The A' Generative Design Award is an international design competition recognizing good generative designs from leading creators and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to generative designers, algorithmic design professionals, ai-assisted design experts and parametric designers from all countries. Entries typically include algorithmic artworks, parametric architectures, generative graphics, ai-assisted illustrations, computational sculptures and procedural patterns. Awarded generative designs are published at https://dezigners.org/design-category/generative
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/150390
- A' Design Award Page: https://competition.adesignaward.com/150390
- Media Showcase: https://www.designnewsroom.com/!150390
- Laureate Profile: https://dezigners.org/d/112694
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Endless Scenery City Poster
- Function
- City Poster
- Category
- Generative, Algorithmic, Parametric and AI-Assisted Design
- Discipline
- Design Strategy
- Industry
- Innovation and Design Industry
- Colors
- White Smoke, Black, Gainsboro, Silver and Dark Slate Gray
- Images
- 5
- Client
- Zhejiang University
The Recognition
- Laureate
- Leijing Zhou, Aoyi Shen and Aiwen Mai
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150390
Credits
- Team
- Leijing Zhou, Aoyi Shen and Aiwen Mai
- Image Credits
- Aoyi Shen Aiwen Mai
Design Details
- Unique Properties
- Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
- Inspiration
- The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
- Research
- Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
- Challenge
- This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
- Realization and Technology
- The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
- Operation and Interaction
- The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
- Project Duration and Location
- The project was launched in Hangzhou in January 2023.
- Specifications
- The length is 3600px and the width is 3600px.
- Keywords
- Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
