Press Release
Sparrow Branding Corporate Identity by Hiroshi Kurisaki Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Hiroshi Kurisaki for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Sparrow Branding Corporate Identity by Hiroshi Kurisaki, designed for Hiroshi Kurisaki Design, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Sparrow Branding Corporate Identity
Sparrow Branding is a corporate identity created for a Tokyo-based advertising production company founded in 2020. The identity covers the logo, the main visuals and the stationery. A sparrow, the origin of the company name, is shown with a pine tree as the symbol tree. The concept comes from a story in which a pine tree protects a sparrow from all harm. Real pine branches, arranged by a flower arrangement artist, and a realistic sparrow model were photographed instead of using computer graphics. The visual tone is strong and serious rather than cute.
About Hiroshi Kurisaki
Hiroshi Kurisaki is a Japanese graphic designer. He has won major national and international awards for his corporate branding, logos and museum exhibition design. In addition to Japan, we are active on a global scale, including projects in Asia. Taking advantage of his experience studying in the United States, he actively participates in projects not only in Japan but also overseas, and is accumulating achievements. In Japan, we have experienced various projects for corporate branding.
Award Record
This recognition makes Hiroshi Kurisaki a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/150366
- A' Design Award Page: https://competition.adesignaward.com/150366
- Media Showcase: https://www.designnewsroom.com/!150366
- Laureate Profile: https://dezigners.org/d/343900
- Further Information from the Laureate: https://www.sprw.co.jp/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sparrow Branding Corporate Identity
- Function
- Corporate Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Midnight Blue, Dark Slate Gray, Gainsboro and Slate Gray
- Images
- 5
- Client
- Hiroshi Kurisaki Design
The Recognition
- Laureate
- Hiroshi Kurisaki
- Country
- Japan
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150366
Credits
- Image Credits
- Photo By Bird And Insect Ltd.
Design Details
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Realization and Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Operation and Interaction
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Project Duration and Location
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Specifications
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Keywords
- Branding, Logo, Japan, Typography, Blue
