Tai Yuan Chiou and Chien Chun Feng Is Honored with the Bronze A' Design Award for Ride on the Right Track Social Media Campaign in Advertising, Marketing and Communication Design

Tai Yuan Chiou and Chien Chun Feng acknowledged for advertising, marketing and communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Ride on the Right Track Social Media Campaign by Tai Yuan Chiou and Chien Chun Feng, designed for Momentum Bikes, has been granted the Bronze A' Design Award in the Advertising, Marketing and Communication Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Ride on the Right Track Social Media Campaign

Ride on the Right Track is a social media campaign created for a bicycle brand to promote sustainable daily habits. The campaign uses organic illustrations, a green color palette, plant inspired imagery and friendly messaging to make sustainability approachable. Content includes infographic fun facts, story stickers for Instagram and Facebook, a live stream event and a social media filter. Greener transportation methods and urban farming are encouraged through small, simple actions. The aim is a collective impact built from everyday choices.

About Tai Yuan Chiou and Chien Chun Feng

We build brands that bond. Established in New York in 2010, we assist clients in developing global brands for the 21st century. Our clients include global Fortune 500 companies, “hidden champions,” and startups. RedPeak's founder also co-founded the kyu group in 2014, which has since acquired IDEO, Sid Lee, SYPartners, and other influential agencies. The group's purpose is "to be the source of creativity which propels the economy and society forward."

Award Record

This recognition makes Tai Yuan Chiou and Chien Chun Feng a winner of 1 A' Design Award.

About the A' Advertising, Marketing and Communication Design Award

The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://dezigners.org/design-category/advertising

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/149139
A' Design Award Page: https://competition.adesignaward.com/149139
Media Showcase: https://www.designnewsroom.com/!149139
Laureate Profile: https://dezigners.org/d/342995
Further Information from the Laureate: https://www.momentum-biking.com/global

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Ride on the Right Track Social Media Campaign
Function: Social Media Campaign
Category: Advertising, Marketing and Communication Design
Discipline: Communication Design
Industry: Branding & Advertising
Colors: Teal, Beige, Sea Green, Light Green and Light Gray
Images: 5
Client: Momentum Bikes

The Recognition

Laureate: Tai Yuan Chiou and Chien Chun Feng
Country: Taiwan (China)
Recognition: Bronze A' Design Award
Edition: 2022 - 2023
Design ID: #149139

Credits

Team: Silvia Yu, Chris Chung, Anew Yu Hsin Lin, Marco Negri, Lucas Willery and Tai Yuan Chiou, Chien Chun Feng
Image Credits: Image Credits: Primary Image: Model - Jared Chiou Optional; Model - Tina Feng, Jared Chiou, Stacey Yu Optional; Model - Stacey Yu Optional; Model - Jared Chiou Optional; Model - Tina Feng Client: Giant Manufacturing Co. Ltd. Agency: RedPeak

Design Details

Unique Properties: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Inspiration: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Research: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Challenge: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Realization and Technology: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Operation and Interaction: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Project Duration and Location: The project started in April and ended in May 2022 in North America and Europe.
Specifications: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Keywords: Social Media Campaign, Illustration Design, Eco-friendly, Green