Press Release
Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Waaron Kuu's Branding Design by Shawn Goh Chin Siang
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Shawn Goh Chin Siang for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Waaron Kuu's Branding Design by Shawn Goh Chin Siang, designed for Hai Soon Leong Sdn.Bhd, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Waaron Kuu's Branding Design
Waaron Kuu's is a restaurant that represents the six major ethnic cultures of Malaysia. To highlight the overall beauty of the brand, The team used deep purple to emphasize each cultural character and added traditional games and instruments. They also used various local elements to decorate the illustrations, placed in different corners of the restaurant and on bowls and packaging. The design not only presents the six major ethnic cultures of Malaysia but also creates a unique brand image for the restaurant.
About Shawn Goh Chin Siang
Shawn Goh grew up in his grandfather's home, where he was exposed to art from a young age. Despite struggling with his grades in school, he was encouraged by his mother to pursue his passion for drawing and eventually attended art school. However, he faced setbacks when he was unable to obtain his diploma due to technical issues and struggled to find work in the field of design. Undeterred, he decided to start his own design company and eventually became one of the top 10 brand designers in Malaysia.
Award Record
Shawn Goh Chin Siang is a winner of 6 A' Design Awards, including this recognition. The awards span the editions from 2016 - 2017 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/149135
- A' Design Award Page: https://competition.adesignaward.com/149135
- Media Showcase: https://www.designnewsroom.com/!149135
- Laureate Profile: https://dezigners.org/d/162972
- Further Information from the Laureate: https://www.facebook.com/profile.php?id=100088971884092
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Waaron Kuu's Branding Design
- Function
- Branding Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dim Gray, Peru, Lavender, Light Gray and Dark Gray
- Images
- 5
- Client
- Hai Soon Leong Sdn.Bhd
The Recognition
- Laureate
- Shawn Goh Chin Siang
- Country
- Malaysia
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149135
Credits
- Image Credits
- All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.
Design Details
- Unique Properties
- Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia.
- Inspiration
- There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
- Research
- A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
- Challenge
- When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
- Realization and Technology
- In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
- Operation and Interaction
- The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
- Project Duration and Location
- The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
- Specifications
- Big Can Label size are 23 x 7.5cm Small Can Label size are 20 x 5cm The lunch box A Packaging Box open size are 37 x 46cm lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
- Keywords
- Malaysia, Malaysia Food, Branding Design
