Ligne Roset Exhibition Hall by Ruixue Liang Receives the Bronze A' Design Award in Interior Space and Exhibition Design

Ruixue Liang recognized for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Ligne Roset Exhibition Hall by Ruixue Liang, designed for Chongqing Micro Interior Design Co., Ltd., has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Ligne Roset Exhibition Hall

Ligne Roset is a furniture showroom interior located in a shopping mall in Chongqing, China. The layout places the customer route at the centre of the design. Products are arranged in groups that simulate complete rooms, so visitors can picture the furniture in their own homes. A guided path leads from the entrance to every corner of the store, making all products visible. A second gate entrance faces busy neighbouring shops to draw more visitors. Wabi-sabi, modern, light luxury and French tones are combined, unified by a shared colour range and curved forms.

About Ruixue Liang

Liang Ruixue, a graduate of Chongqing Normal University in China, has been engaged in interior design industry for 20 years. She is now the design director of Chongqing micro-design Studio. She adheres to the design concept of“Designing a colorful life” and has always adhered to the concept of original design and custom-made thinking, on the basis of the personalized concept scheme, it is feasible to create works with high value and experience. With rich design experience, surging creative inspiration, good professional ethics, the market has been recognized by the academic community at the same time, has won the domestic and foreign first-class design awards.

Award Record

This recognition makes Ruixue Liang a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/148106
A' Design Award Page: https://competition.adesignaward.com/148106
Media Showcase: https://www.designnewsroom.com/!148106
Laureate Profile: https://dezigners.org/d/338407
Further Information from the Laureate: https://mp.weixin.qq.com/s/VLh1oRAmM-TdmSyK369FKA

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Ligne Roset Exhibition Hall
Function: Exhibition Hall
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Gray, Silver, Gainsboro, Dim Gray and Dark Gray
Images: 5
Client: Chongqing Micro Interior Design Co., Ltd.

The Recognition

Laureate: Ruixue Liang
Country: China
Recognition: Bronze A' Design Award
Edition: 2022 - 2023
Design ID: #148106

Credits

Image Credits: Chongqing Micro Interior Design Co., Ltd.

Design Details

Unique Properties: The project is located in the Red Star Macalline Shopping Mall. From the beginning of the design, we reached a consensus with our client that the sales lines are the most important. The most we talked with our client is also about the plan layout and sales lines.
Inspiration: List the main display products according to the sales situation of the goods, and then carry out the layout and sales line design. The store is in a good location near the main entrance of the shopping mall, and there is the main toll desk of the shopping mall next to it, so there is no doubt that this is the main entrance of the store. At the same time, the sales situation of other merchants was observed. There were other merchants with great popularity nearby, but they were not furniture categories. The designer also set a gate entrance in the position opposite the merchants, which could attract more customers to achieve the purpose of drainage.
Research: The design team used wabi-sabi, modern, light luxury, French style tonality. Wabi-sabi was chosen as the most important piece in the main entrance. Because next to the merchants are exquisite, luxurious tonality, so that they can have obvious differentiation, attract people's attention. At the same time in order to foil the characteristics of freehand space furniture, the design team here used a lot of curves, from the construction period, cost, construction difficulty and other factors, wabi-sabi wind is a more appropriate choice.
Challenge: Because there are several different styles and tonalities, it is important to know how they coexist and how they transition naturally. The method adopted by the design team is the local interpenetration of the modeling and the basic unity of the color, which can perfectly solve the problem of harmony.
Realization and Technology: The layout of the store interior, set the route so that customers from the entrance, can naturally walk in the store to every corner, you can see all the products. The layout of the design team is to form a group, and these groups are scene simulation, they will allow customers to have immersive associations about the good effect of their own home association.
Operation and Interaction: List the main display products according to the sales situation of the goods, and then carry out the layout and sales line design. The store is in a good location near the main entrance of the shopping mall, and there is the main toll desk of the shopping mall next to it, so there is no doubt that this is the main entrance of the store. At the same time, the sales situation of other merchants was observed. There were other merchants with great popularity nearby, but they were not furniture categories. The designer also set a gate entrance in the position opposite the merchants, which could attract more customers to achieve the purpose of drainage.
Project Duration and Location: The project began in Chongqing in 2021 and will be completed in September 2021.
Specifications: In terms of spatial visual effects, the starting point of thinking is: the product is the protagonist, and the space exists to foil it. ligne roset's products are used in a wide variety of Spaces through the design team's design of several different tonalities to complement the various furniture products.
Keywords: ligne roset,Modern,Wabi-sabi,Light Luxury,French