Bronze A' Design Award in Advertising, Marketing and Communication Design Goes to Mission Sleep Fitness Recap Campaign by Jisoo Sim

The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Jisoo Sim for advertising, marketing and communication design

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Mission Sleep Fitness Recap Campaign by Jisoo Sim, designed for Eight Sleep, has been granted the Bronze A' Design Award in the Advertising, Marketing and Communication Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Mission Sleep Fitness Recap Campaign

Eight Sleep launched their 2022 Year in Sleep: Mission Sleep Fitness. This is Eight Sleep's spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design. Their members had their data showcased as a story in the app, and had options to share the unique avatars they received based on all their health and sleep metrics. The main challenge designers faced was contextualizing sleep and health data in a fun and engaging way while staying true to the science and being plain language enough for any outsider to understand.

About Jisoo Sim

Jisoo Sim is a Design Lead at Eight Sleep in New York. She specializes in Creative and Art Direction, Motion Design, UX/UI Design, illustration, developing and implementing design systems and solutions. She cares about forging experiences that better people’s lives.

Award Record

With this recognition, Jisoo Sim is a winner of 1 A' Design Award.

About the A' Advertising, Marketing and Communication Design Award

The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://dezigners.org/design-category/advertising

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/146802
A' Design Award Page: https://competition.adesignaward.com/146802
Media Showcase: https://www.designnewsroom.com/!146802
Laureate Profile: https://dezigners.org/d/335217
Further Information from the Laureate: https://www.eightsleep.com/yearinsleep

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Mission Sleep Fitness Recap Campaign
Function: Recap Campaign
Category: Advertising, Marketing and Communication Design
Discipline: Communication Design
Industry: Branding & Advertising
Colors: Black, Indian Red, Lavender, Dark Slate Gray and Powder Blue
Images: 5
Client: Eight Sleep

The Recognition

Laureate: Jisoo Sim
Country: United States of America
Recognition: Bronze A' Design Award
Edition: 2022 - 2023
Design ID: #146802

Credits

Team: Ryan Groffie, Sabina Blankenberg, Frances Arnautou, Benjamin Doyle, Nick Xitco and Maria Salgado

Design Details

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Realization and Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Operation and Interaction: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Project Duration and Location: This project began in October 2022 and finished in December 2022.
Keywords: Sleep, data, health, astronauts, review, recap, report, space