Bronze Advertising · 2023
Mission Sleep Fitness Recap Campaign
by Jisoo Sim
- Bronze A' Design Award 2023 in Advertising
- CLIENT: Eight Sleep
- Estimated Number of Design Views: 33,019
- Verification code ED48975B59 · Verify this award
Colors
About Mission Sleep Fitness Recap Campaign
Eight Sleep launched their 2022 Year in Sleep: Mission Sleep Fitness. This is Eight Sleep's spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design. Their members had their data showcased as a story in the app, and had options to share the unique avatars they received based on all their health and sleep metrics. The main challenge designers faced was contextualizing sleep and health data in a fun and engaging way while staying true to the science and being plain language enough for any outsider to understand.
About the Bronze A' Design Award
Mission Sleep Fitness Recap Campaign is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Mission Sleep Fitness Recap Campaign is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Mission Sleep Fitness Recap Campaign splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
- Tags
- Sleep, data, health, astronauts, review, recap, report, space
- Production Technology
- React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
- Design Challenge
- The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
- Research
- For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
- Inspiration
- Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
- Project Duration
- This project began in October 2022 and finished in December 2022.
- Operation Flow
- This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
