Press Release
Silver A' Design Award in Packaging Design Goes to Favly Petfood Packaging Design by Wolkendieb Design Agency
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Wolkendieb Design Agency for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Favly Petfood Packaging Design by Wolkendieb Design Agency, designed for FAVLY Pet Solutions GmbH, has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Favly Petfood Packaging Design
Favly Petfood puts product quality, sustainability, and short-circuit production at the heart of its corporate image. The Wolkendieb design agency helped the brand to get a bold and fun brand image and eye-catching new products for dog food. The agency supervised the development of the product range as well as the launch of the website, and realized the products' photoshoot.
About Wolkendieb Design Agency
The Wolkendieb Design Agency is a creative full-service agency based in Aachen with a focus on packaging design, corporate design and conception. During our many years of activity, they have looked after well-known brands and left our fingerprints. The WOLKENdiebe are fresh, lively, courageous... and what counts for them is personality and direct proximity to the customer. There are no unnecessary detours through contacts, communication takes place directly with the designer. They don't want to build skyscrapers or cloud cuckoo homes. They prefer to develop creative ideas with you and implement them professionally.
Award Record
With this recognition, Wolkendieb Design Agency is a winner of 3 A' Design Awards. The awards span the editions from 2020 - 2021 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/146118
- A' Design Award Page: https://competition.adesignaward.com/146118
- Media Showcase: https://www.designnewsroom.com/!146118
- Laureate Profile: https://dezigners.org/d/282048
- Further Information from the Laureate: https://www.wolkendieb.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Favly Petfood Packaging Design
- Function
- Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Tomato, Gold, Goldenrod, Sandy Brown and Dark Orange
- Images
- 5
- Client
- FAVLY Pet Solutions GmbH
The Recognition
- Laureate
- Wolkendieb Design Agency
- Country
- Germany
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #146118
Credits
- Team
- Annika Reuber, Florian Beser, Chloé Krey and Margit Jansen
- Image Credits
- Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Design Details
- Unique Properties
- For Favly Petfood, values like naturality, sustainability, close-production-circuit and high-end quality are the heart of their corporate beliefs. To support this message, break the actual codes of the “all-natural” vibe and get a strong recognition on shelves, a colorful, eye-catching and unexpected design was created.
- Inspiration
- Favly Petfood is a young German start-up. Sustainability, low CO2-emission, recycling, regional sourcing & processing are their core motto. The task was to show the quality and naturalness of the brand and product range, as well as to help them stand out on the pet food market with an eye-catching, unexpected packaging design and corporate image.
- Research
- The market is flooded with new brands that are riding the "all-natural" trend with their products. Favly Petfood also proclaims this aspect, while claiming a bold and creative identity, and places the well-being of our four-legged friends at the heart of its concerns. In order to break away from the current “all-natural” paper look trend in pet food packaging design, and to reflect this boldness and freshness, the company has opted for fresh and strong color schemes on their packaging, combined with hand-drawn illustrations of the products.
- Challenge
- The products had to stand out visually from the competition and attract the attention of consumers. The visual concept had to be easily adaptable to the next products the brand wants to launch in 2023. Sustainability, naturalness, high quality and fun should be in the foreground here. The biggest challenge for the creative team was the very tight timing during which the project was developed from scratch, hand in hand with the CEOs.
- Realization and Technology
- The small pouches are made of FSC certified paper with an alimentary plastic inlay. The big pouches are made of mono-plastic. These materials are designed for easy recycling. All pouches have a resealable airtight zip to ensure a longer aroma. The meat rolls are made of aluminum foil. The logo is placed vertically and serves as a quality seal. To create a visual unity through the whole range, hand-drawn illustrations and bright colors were selected. Each meat variety has its own color scheme.
- Operation and Interaction
- The range features fully recyclable packaging. The company attaches great importance to quality and sustainability. The bags can be easily torn open, resealed and stored several times after the first use.
- Project Duration and Location
- The project started in June 2022 and ended in October 2022 in Aachen/Germany. The products are available for purchase online since November 2022 and from selected resellers in Aachen since January 2023. In addition, the whole project is presented on the Wolkendieb Design agency website.
- Specifications
- The product range consists of three pouches of different sizes and a sausage pack. The small are 130 x 200 x 70 mm, the medium, 180 x 290 x 90 mm and the big ones, 260 x 300 x 110 mm. The meat rolls are 210 x 45 x 45 mm. Different materials were used, and every one can be easily recycled.
- Keywords
- packaging, branding, dogfood, FavlyPetfood, tasties, range, bags, recycling, WOLKENdieb, Aachen
