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Press Release

DesignNewswire · COMO, Italy ·

Changsha Fundoland Entertainment Complex by Xiang Li Wins the Silver A' Design Award in Interior Space and Exhibition Design

Xiang Li acknowledged for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Changsha Fundoland Entertainment Complex by Xiang Li, designed for X+Living. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Changsha Fundoland Entertainment Complex

Changsha Fundoland is an entertainment complex located in Changsha, China. The interior covers over 4,500 square meters and holds more than ten entertainment zones, including restaurants, a pub, a live music venue, a bowling alley and karaoke rooms. A 60 meter corridor shaped like a tunnel forms the main route and avoids the fixed columns of the building. Entertainment areas are placed on both sides of the corridor to improve access and encourage exploration. Train and carriage motifs guide visitors through the space and support an immersive narrative.

About Xiang Li

Li Xiang, who founded X+Living Architecture and Interior Design in 2011, has created representative and outstanding design works across diverse business formats such as commercial real estate, culture, retail, family entertainment and hospitality. She leverages her distinctive insights into art and culture to construct commercial spaces teeming with emotional tension, crafting sensory escape points for the general public and infusing the brands she serves with design creativity that confers a competitive edge.

Award Record

Xiang Li is a winner of 17 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2022 - 2023 of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Changsha Fundoland Entertainment Complex
Function
Entertainment Complex
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Black, Saddle Brown, Dark Slate Gray, Dark Orange and Dark Olive Green
Images
5
Client
X+Living

The Recognition

Laureate
Xiang Li
Country
China
Recognition
Silver A' Design Award
Edition
2022 - 2023
Design ID
#146024

Credits

Image Credits
SFAP

Design Details

Unique Properties
It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
Inspiration
In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
Research
The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
Challenge
The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
Realization and Technology
In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
Operation and Interaction
Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
Project Duration and Location
The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
Specifications
The project area of this project is 5000 square meters.
Keywords
Entertainment Center, Interior Design, Xiang Li, xliving, China

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