Press Release
Florian W. Mueller Is Honored with the Silver A' Design Award for Multivision Porsche Shanghai Photography Artwork in Photography and Photo Manipulation Design
Florian W. Mueller honored for photography and photo manipulation design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Multivision Porsche Shanghai Photography Artwork by Florian W. Mueller, designed for Porsche China, has been granted the Silver A' Design Award in the Photography and Photo Manipulation Design category. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Multivision Porsche Shanghai Photography Artwork
Multivision Porsche Shanghai is a photography artwork series created for Porsche China. Each image combines three photographs in a single frame through multiple exposure. The series shows the different faces of Shanghai, from traditional Chinese districts and the architecture of the Former French Concession to modern glass and steel buildings. A sports car appears in every picture and stays recognisable despite the layered surroundings. The images were made with digital photography and are produced as fine-art prints mounted on aluminium composite panels in limited editions.
About Florian W. Mueller
Florian W. Mueller is an internationally distinguished, exhibited, published and booked photographer. Since 2013 he is a professional member of the honorable BFF (professional association of freelance photographers and film designers e.V.) in addition to big names like F.C. Gundlach, Peter Lindbergh, Sarah Moon or Oliviero Toscani. In 2016, he joined the prestigious AOP (Association of Photographers) in London and promptly became a finalist at the 2016 Grand AOP Awards. In 2017, he was a 6-time finalist and won an AOP award. Florian's specialties are architecture, landscape, people and abstract photography.
Award Record
With this recognition, Florian W. Mueller is a winner of 8 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. It is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Typical entries include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. The awarded photography designs are published at https://dezigners.org/design-category/photography
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/139344
- A' Design Award Page: https://competition.adesignaward.com/139344
- Media Showcase: https://www.designnewsroom.com/!139344
- Laureate Profile: https://dezigners.org/d/162512
- Further Information from the Laureate: https://www.florianwmueller.com/multivision-porsche-shanghai
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Multivision Porsche Shanghai Photography Artwork
- Function
- Photography Artwork
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Dark Slate Gray, Dark Olive Green, Dark Gray, Tan and Gray
- Images
- 5
- Client
- Porsche China
The Recognition
- Laureate
- Florian W. Mueller
- Country
- Germany
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139344
Credits
- Team
- David Schütte and Claire Bayrasy.
- Image Credits
- Behind the scene credits: David Schuette Production Company: Freeman XP, Claire Bayrasy
Design Details
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars. I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city. It's multiple exposure photography, always three photographies in one picture.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture. I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Realization and Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Operation and Interaction
- 1. Digital location scouting via internet, Google Earth, etc. 2. Physical location scouting in Shanghai 3. Shooting in the streets of Shanghai 4. Post Production
- Project Duration and Location
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Specifications
- Different Artworks in different sizes, all in limited editions
- Keywords
- Shanghai, China, Porsche, multiple exposure, photography
