Press Release
Mohamed Selim El Kady Is Honored with the Bronze A' Design Award for Atun Lighting Products in Lighting Products and Fixtures Design
Mohamed Selim El Kady acknowledged for lighting products and fixtures design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Lighting Products and Fixtures Design category for Atun Lighting Products by Mohamed Selim El Kady, designed for Selim El Kady Design Studio. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Atun Lighting Products
Darkness envelops, the land is in silence, their creator is resting in his horizon. At daybreak, arisen from the horizon, shining as the disk in day, you remove the darkness, you grant your rays, and the two lands are in festival Great Aten Hymn. This product has been inspired from the Pharaonic symbol of balance, strength and reincarnation Djed. The Djed was raised on the coldest, darkest nights of the year as a reminder of to reconnect to the light of righteoussness.
About Mohamed Selim El Kady
Mohamad Selim El Kady, an artist that gives life to empty spaces through his vision. His passion as a kid, led him to studying Sculpture in Applied Arts. Refusing to settle in one place, he drew his own unique path. His ability to create figures from scratch using his wide imagination opened several doors. Inspired by his own background, El Kady envisions sculpturing image everywhere he is, leading him to a career as a Visual Merchandiser and Interior stylist. El Kady is really interested in the dressing and entertainment value of a space, focusing on smaller accessory items and current design trends.
Award Record
With this recognition, Mohamed Selim El Kady is a winner of 1 A' Design Award.
About the A' Lighting Products and Fixtures Design Award
The A' Lighting Design Award is an international lighting design competition recognizing good lighting designs by best lighting designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to lighting designers, lighting architects, industrial design studios and lighting product manufacturers from all countries. Entries typically include chandeliers, pendant lights, wall sconces, table lamps, floor lamps and outdoor lights. Awarded lighting designs are published at https://dezigners.org/design-category/lighting
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/136270
- A' Design Award Page: https://competition.adesignaward.com/136270
- Media Showcase: https://www.designnewsroom.com/!136270
- Laureate Profile: https://dezigners.org/d/326465
- Further Information from the Laureate: http://www.selimelkady.studio
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Atun Lighting Products
- Function
- Lighting Products
- Category
- Lighting Products and Fixtures Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Electronics & Appliances
- Colors
- Dark Gray, Gray, Saddle Brown, Dim Gray and Light Slate Gray
- Images
- 5
- Client
- Selim El Kady Design Studio
The Recognition
- Laureate
- Mohamed Selim El Kady
- Country
- Egypt
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136270
Credits
- Image Credits
- Photographer Mostafa Mahmoud, Atun, 2020.; Photographer Mostafa Mahmoud, Atun, 2022.; Photographer Mostafa Mahmoud, Atun, 2020. video by: V digital, Atun,2022.
Design Details
- Unique Properties
- Atun is originated from the Ancient Egyptian Civilization, Its aims to integrate between ancient Egyptian culture aesthetics and modern Egyptian identity , where it results in distinguished products representing Egyptian culture and has a positive impact on the consumers.
- Inspiration
- Darkness envelops, the land is in silence, their creator is resting in his horizon. At daybreak, arisen from the horizon, shining as the disk in day, you remove the darkness, you grant your rays, and the two lands are in festival Great Aten Hymn. This product has been inspired from the Pharaonic symbol of balance, strength and reincarnation Djed. The Djed was raised on the coldest, darkest nights of the year as a reminder of to reconnect to the light of righteousness.
- Research
- The entire research is integrated around the ancient Egyptian beliefs and about the importance of light and what it represents to the ancient Egyptian. We found the great Hymn of Akhtitatun to Aten that was found in the cemetery in the tombs of Tell El-Amarna, and how Djed hieroglyph was a pillar-like symbol that represented stability. It was also sometimes used to represent Osiris himself.
- Challenge
- The challenge was to design new lighting products that is shaped to be related to the Ancient Egyptian Civilization and the integration between the cultural design and emotional design.
- Realization and Technology
- I start from drawing the sketch, Passing through AutoCAD program then 3D MAX and CNC milling, In the production process we use a sample manual lathe machine and Laser cutter, The materials used in the design are environment-friendly, recycled and can be sustainable. These same materials were used by the Ancient Egyptians in their crafts, 1.Asersus wood 2.Alabaster Marble 3.Marmar Stone 4.Borosilicate glass 5. gold plated copper.
- Operation and Interaction
- The product is well designed. The details of its parts allow the user to handle the product in a comfortable way. It provides a uniform level of illumination throughout the space independently of other lighting sources. Moreover, its purpose is to ensure safe and ' easy traffic, as well as to create an overview of the room.
- Project Duration and Location
- Duration: The idea started in 2018 and was first exhibited in October 2018 then again in November 2021 both in Cairo Design Award. Location: Cairo, Egypt.
- Specifications
- The products dimensions are: The lighting product that contains Gold plated copper and wood is 16cm x 16cm x 27cm The lighting product that contains Wood and glass is 10cm x 10cm x 45cm The product that contains Copper and glass is 9cm x 9cm x 25cm
- Keywords
- Lighting, Home Accessories, Djed, Sculpture, Cultural design, Emotional design, Handmade, Egyptian Civilization
