Press Release
A' Design Award in Fashion, Apparel and Garment Design Goes to Night Tales Costume and Fashion by Feiyang Zhang
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Feiyang Zhang for fashion, apparel and garment design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Night Tales Costume and Fashion by Feiyang Zhang, designed for Feiyang Zhang Design, has been granted the A' Design Award in the Fashion, Apparel and Garment Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Night Tales Costume and Fashion
Feiyang had a passion for all the dark things. The night creatures; the witches and the forest. She found them mysterious and incredibly inspiring. This collection was inspired by a series of dark fairytales. Feiyang wrote her own stories then created weird, enchanting characters. She designed garments that fit the protagonists' characteristic. Instead of thinking of possible garment shapes first, Feiyang derived lines, forms and texture from nature, like butterfly wings or tree barks, arrange them in various ways until certain forms grow naturally out, which can be applied to the human body.
About Feiyang Zhang
Feiyang Zhang is an artist and designer based in London and New York. During her undergraduate she was admitted to the fashion department at The Art Institute of Chicago under Nick Cave in 2015. After graduation she worked as freelance designer for Vivenne Tam and Sachin&Babi. Specialised in textile and innovation design including material future, embroidery design and installation art. Feiyang is seeking for opportunities to build a career in the creative field. Living in the world full of creative minds, a huge number of artists dare to create the imagery of possible futures.
Award Record
This recognition makes Feiyang Zhang a winner of 1 A' Design Award.
About the A' Fashion, Apparel and Garment Design Award
The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Entries typically include runway collections, dresses, suits, skirts, outerwear and jackets. Awarded fashion designs are published at https://dezigners.org/design-category/fashion
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/122708
- A' Design Award Page: https://competition.adesignaward.com/122708
- Media Showcase: https://www.designnewsroom.com/!122708
- Laureate Profile: https://dezigners.org/d/303489
- Further Information from the Laureate: https://fzhang2.myportfolio.com/work
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Night Tales Costume and Fashion
- Function
- Costume and Fashion
- Category
- Fashion, Apparel and Garment Design
- Discipline
- Fashion Design
- Industry
- Fashion
- Colors
- Lavender, Gainsboro, Rosy Brown, Light Steel Blue and Silver
- Images
- 5
- Client
- Feiyang Zhang Design
The Recognition
- Laureate
- Feiyang Zhang
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #122708
Credits
- Image Credits
- 5: Photographer Amie Hana/Model Bella Roy and Sarah Hensley/Makeup and Hair Paula De Oliveira Silva/ Designer and Stylist FeiYang Zhang, Night Tales,2018
Design Details
- Unique Properties
- This collection is inspired by dark fairytales. Feiyang wrote her own stories then created weird, enchanting characters then design garments that fit their characteristic. For her, the word darkness conjures all manner of things. Unknown. Unseen. Unimaginable. Unbelievable. Feiyang enjoys the progress of making design through her own stories; by also incorporate my fabrics she created, she wishes this collection could be storytelling.
- Inspiration
- Feiyang have had a passion for all the dark things. The night creatures; the witches and the forest. She found them mysterious and incredibly inspiring. Feiyang's design approach is very organic, raw, inherent and artistic. She never start by thinking about which type of garment she wanted to create and what shape it might take any more. Instead, she would looked into herself for inspirations and the nature for references. This collection is inspired by a series of dark fairytales she wrote.
- Research
- The inspiration came from novels, tales and short stories that showcase psychological struggle of different character. The soul of the muses are the twisted personalities of different characters. Feiyang grew up by reading Lilian Lee and Grimm brother’s fairytales. Their stories are known for their whimsical and supernatural elements; these stories feature combinations of familiar plots, images, and motifs. After hundreds hours of reading and writing, the weird narratives of Night tales were made.
- Challenge
- The biggest challenge was the process of transforming each characters from words to drawings and ultimately into three dimensional forms. Each step requires days of practicing, sampling and prototyping. Another challenge would be the making of garment, the embroidery were both machine and hand embroidered, which were time consuming and the process requires lots of patience.
- Realization and Technology
- Instead of thinking of possible garment shapes first, Feiyang would derive lines, forms and texture from nature, like butterfly wings or tree barks, arrange them in various ways until certain forms grow naturally out of that which can also be applied to the human body. Due to Feiyang's obsession of creating her own fabric, the collection incorporates multiple techniques including hand and machine embroidery, knitting, and screen printing. All shoes and accessories were also handmade by herself. The creation process is almost the same as a fine artist creating an intuitive artwork.
- Operation and Interaction
- The whole collection is carefully embellished with beading and other embroideries on very light material that has a stable understructure. The wearer can perform, dance freely without too much weights on their body. All silk organza were hand washed in order to create a softer texture that gives more flow while moving.
- Project Duration and Location
- The project started on March 2017, the initial looks finished in December 2019 in Chicago but more characters are getting made in London 2021. It was featured in Chicago Soho House in May 2017. Also in the Worlds AIDS Day Fashion Show STRUT in December 2017.
- Specifications
- The whole collection contains 5 looks, size 4 women and size 10 men.
- Keywords
- Costume, Storytelling, Couture, Dark Fairytale, Dark fantasy, Royal College of Art
