Press Release
Light Jessture Womenswear Collection by Jessica Zhengjia Hu Is Granted the A' Design Award in Fashion, Apparel and Garment Design
Jessica Zhengjia Hu acknowledged for fashion, apparel and garment design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Light Jessture Womenswear Collection by Jessica Zhengjia Hu, designed for Jessture, LLC, has been granted the A' Design Award in the Fashion, Apparel and Garment Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Light Jessture Womenswear Collection
This collection transforms the idea of Light in both physical and psychological aspects. The quality of brightness is emphasized by manipulating contrast of different low saturated tones and colors. Light fabrics are used to provide gentle and comfortable feelings. Creative structures and detachable pockets, lapels, and strapped corset, allow the looks to be more variable. Garments can reflect the interactions between the wearers' psychological emotions and their physical environment. The goal is to encourage the wearers to express their own aesthetics and styles fearlessly.
About Jessica Zhengjia Hu
Designer Jessica Hu believes that one should not just work for a living, but work for passion and love. For Jessica, design is a bridge connecting art, mind and our daily life. Design improves our living utility and happiness by transforming amazing thoughts and ideas into reality. By taking the advantage of experience and knowledge from the past, capability and potential from the present, we will be able to create brighter future with the power of design. With the passion for art and life, Jessica keeps forging ahead on the way to discover more of the beauty and infinite possibilities of this world.
Award Record
This recognition makes Jessica Zhengjia Hu a winner of 2 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Fashion, Apparel and Garment Design Award
The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Typical entries include runway collections, dresses, suits, skirts, outerwear and jackets. The awarded fashion designs are published at https://dezigners.org/design-category/fashion
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/122683
- A' Design Award Page: https://competition.adesignaward.com/122683
- Media Showcase: https://www.designnewsroom.com/!122683
- Laureate Profile: https://dezigners.org/d/174445
- Further Information from the Laureate: https://jesstureny.com/ss-2019
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Light Jessture Womenswear Collection
- Function
- Jessture Womenswear Collection
- Category
- Fashion, Apparel and Garment Design
- Discipline
- Fashion Design
- Industry
- Fashion
- Colors
- Black, Midnight Blue, Dark Slate Blue, Steel Blue and Dark Slate Gray
- Images
- 5
- Client
- Jessture, LLC
The Recognition
- Laureate
- Jessica Zhengjia Hu
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #122683
Credits
- Image Credits
- Photographer Thirteen Studio, Model Katy from N10 Models, 2018; Photographer Thirteen Studio, Model Katy from N10 Models, 2018 Video Credits: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Design Details
- Unique Properties
- The collection shows emotional changes by shifting colors from dark neutral tones to slightly brighter and lighter colors. All colors are in low saturation with little greyish tone to indicate the inevitable pressure, darkness and difficult moments in our life. Then as the light moves on, it gradually shows the colors of natural environment such as the ground and the sky. In addition to the meaning of brightness in visual sight, light can also refer to the weight. In this case, it eliminates our pressure and depression psychologically. In order to express these qualities, light fabrics are selected as major materials.
- Inspiration
- The artist San Solo has a song called “Light”. There is a sentence in the lyrics, “Even if it makes me blind, I just wanna see the light.” My inspiration is not the exact lyrics or the word “light”, but the desire and determination of chasing light. There could be countless unknown difficulties, pressures and depression in our life. We may be stuck somewhere, getting lost, and suffering in the darkness. But when we look up to the sky, we will find the shining stars as our guides. The darker the environment is, the brighter the light shines.
- Research
- In order to interpret the idea of light, I checked the dictionary to find out as many definitions of the word as possible. According to the dictionary, light as a noun is the natural agent that stimulates sight and makes things visible, that is a source of illumination. It can also mean enlightenment, the understanding of a problem or mystery. Sometimes it means having a considerable or sufficient amount of natural light, not dark. Regarding to the weight, it means easy to lift. And it also means gentle or delicate. Emotionally it means cheerful, and free from worry or unhappiness.
- Challenge
- Color selection is very crucial to this collection. In order to see the light, we need to put ourselves in the darkness first. In this project, the brightness of the looks does not come directly from using bright colors. Instead, the brightness and lights are contrasted by the shades and tones. Low saturated colors are carefully selected within ranges of neutral, earth tones. Shades of blue are then blended into the earth tones, because blue is a cool tone which usually associates with something “light”, for example the air and the sky. In addition, blue also help cooling down emotions. It sets our mind free from anger, anxiety and stress.
- Realization and Technology
- In this collection, different low saturated colors are used to create a gloomy psychological environment. Then I manipulate tones with different brightness and contrast to emphasize the layers of shades and shadows, so they can improve the three-dimensional effect on the garments. The collection use mainly light fabrics such as cotton, polyester and Jacquard, to provide gentle and comfortable feelings for the wearers. Combinations of creative structures and detachable details generate more possibilities for the looks. In this way, the garments may become mirrors reflecting interactions between wearer’s psychological emotions and the physical environment.
- Operation and Interaction
- No rule should be applied on the way of dressing. The lookbook pictures display only some possible matching ways for the garments. These are just suggestions, not rules. As designer, my goal is to create possibilities and choices instead of rules and guidelines. Therefore I would prefer seeing our customers find their own way to match and dress these garments. Have fun and play with the layers, structures, and detachable details. The best way to find one’s own fashion style is to follow the heart and express the true self.
- Project Duration and Location
- The project started in May 2018 and completed in August 2018 in Shenzhen China, and was exhibited in a collaborated runway show with Oxford Fashion Studio during the New York Fashion Week in September 2018.
- Specifications
- All garments are made in size M.
- Keywords
- fashion, womenswear, outfits, fashion design
